27 April 2006

Samsung’s DigitAll magazine devoted to design

Be the first to share

Samsung's DigitAll Magazine Spring 2006 - illustration by Cam Chesney
The Spring 2006 issue of DigitAll, Samsung’s webzine, has just been released and it is entirely devoted to design – with a big slant towards industrial and product design.

The magazine, which is luckily not as over-branded as the last issue (which was just plain awful) despite its URL, contains some interesting feature stories.

The edge effect by John Thackara
John Thackara asks “how to design a world that relies less on technology and more on people?” and claims that the “edges may hold more answers than the center”.
A short excerpt: “The capacity to think across boundaries, to spot opportunities at the juncture of industries and draw relevant analogies from seemingly unrelated industries, is as valuable as deep experience of a single sector. “Sow the seeds of change at the margins,” says business writer Julian Birkenshaw. “That’s where they will do best. Go for multiple actions at the fringes. Let direction arise.” When edge people, ideas, and organizations are brought together, something interesting happens. We need to recombine relationships—among people, ideas and organizations. We need to search out scientific, natural, and cultural knowledge that is usually ignored—whether it is mimicking biology or learning from traveling storytellers in India. Putting old knowledge into new contexts creates new knowledge.”

Detail dreamer
Yun-Je Kang, 38, is the creative director of a Samsung cluster design team responsible for new AV products such as home theater systems, TVs, and DVD players. In this interview he argues for the need to find “a beautiful balance between form, usability and function”, underlining that the company now has to focus on “how to make sure new features are really convenient and easy to handle from the user’s point of view.”
Yet, he is not a fan of co-creation in design: “It’s one thing to say that consumers should be able to choose between products. But professional designers bring skills to the table we can’t expect consumers to have: namely, a sense of creativity and emotional insight about design, just to start. When it comes to TV design, the best way consumers can enter the design process is to design the space where they’re going to put their TV. Let the designers do the designing.”

Be the first to share
15 August 2015
What is the ‘sharing economy’? A perspective from Seoul
As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in …
14 August 2015
Jon Kolko: Design thinking comes of age
How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it …
11 August 2015
Thingclash: putting human values in the IoT
The Internet of Things (IoT) is forecast to be one of the most far reaching and fundamental shifts in how people interact with technology and their environment since the advent of the Internet. But, the rush …
31 July 2015
[Book] Excited to announce the new book by John Thackara
How to thrive in the next economy by John Thackara Thames & Hudson August 2015, 192pp Abstract Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …
22 July 2015
The student experience and the future of the library
Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the …
18 July 2015
An anthropologist on the Photoshop team
Almost two years ago, the Photoshop team pivoted to focus its energies and resources on design features and workflows. To be successful, the team needed to understand trends in design and tools, as well as …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …
17 July 2015
Interview with Amy Parnell, Director of UX at LinkedIn
SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles