putting people first

by experientia
by experientia
12 October 2006

Samsung’s DigitAll brand magazine on greatness in the digital era

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putting people first
by experientia

Samsung's DigitAll magazine
The fall edition of Samsung’s DigitAll magazine explores greatness in the digital era.

To understand the topic better, Greg Lindsay portrays five business leaders of companies like Ingenio, Zopa, Honest Tea, Cleantech and Firefox.

Business writer Nicholas G. Carr (blog) meanwhile explores the topic conceptually, and investigates the claim that in the Age of the Internet, greatness in business is no longer “an expression of the aptitudes of individual persons or organisations, but a consequence of the connections between them”. Carr claims there is a “fundamental flaw in the thinking of those who believe greatness emerges naturally from the interconnections of the crowd or network”, the so-called “wisdom of the crowd”.

Also nice is a story by Observer architecture critic Deyan Sudjic on how designer Ross Lovegrove “turns technology into the experience of sense”.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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