putting people first

by experientia
by experientia
14 January 2008

Rotman’s thinking about thinking

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putting people first
by experientia

Thinking about thinking
“Integrative Thinking” is the theme of the current Rotman School of Management magazine.

Three articles caught my attention:

The second road of thought: how design offers strategy a new tool kit (page 46)
In this essay Tony Golsby-Smith goes back to Aristotle, and argues that design — the road by which humans determine alternative futures – is in fact the modern version of Aristotle’s Rhetoric, an ‘art of thinking’ that has been suppressed for centuries by the Western world’s addiction to logic.

Informing our intuition: design research for radical innovation (page 52)
Jane Fulton Suri of IDEO continues Golsby-Smith’s thinking on design and argues that radical innovation requires both evidence and intuition: evidence to become informed, and intuition to inspire us in imagining and creating new possibilities.

Strategic ecology: what management can learn from ecology (page 58)
The managerial relevance of ecology becomes clear when ecological arguments are interpreted with a ‘strategy lens.’ This is the argument put forth by Joel Baum, Stanislav Dobrev and Arjen van Witteloostuijn in their book Advances in Strategic Management, which is excerpted here.

Download magazine (pdf, 6 mb, 128 pages)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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