putting people first

by experientia
by experientia
10 May 2006

Rotman Magazine on the Creative Age

Be the first to share
putting people first
by experientia

The Creative Age
“When it comes to innovation, business has much to learn from the world of design”, writes Roger Martin, Dean of the Rotman School of Management in the Spring/Summer issue of the school’s magazine. “Business people don’t need to understand designers better; they need to be designers – to think and work like designers and to embed design-shop characteristics in their organizations.”

In ‘Designing in Hostile Territory’, Martin discusses what design thinkers can do when they come up against reliability-obsessed, non-design thinkers.

Creativity involves distinct kinds of thinking that must be cultivated both in the individual and in surrounding societies, according to best-selling author and researcher Richard Florida. He talks about why creative capital is drawn to certain places, and the dangers of our increasingly “spikey” world.

Having spent the past decade studying how designers work and create, Darden School of Business Professor Jeanne Liedtka offers ten suggestions to improve our design thinking in “If Managers Thought Like Designers”.

Harvard’s Teresa Amabile – the only top-tier business school professor who has devoted her research entirely to the study of creativity – shows how positive emotional experiences relate to creative thinking on the job.

Creativity often springs from diverse groups of people talking about possibilities – people who look different, think differently, and have different skills and backgrounds. But what combinations of human capital work best? Rotman Assistant Professor Kristina Dahlin attempts to answer this in Maximizing Productivity in Diverse Teams.

Elsewhere in the magazine, Heather Fraser, director of Business Design Initiatives at the Rotman School, talks about ‘design thinking’ vs. ‘design doing’; Tuck School of Business professors Vijay Govindarajan and Chris Trimble explain the importance of forgetting, borrowing and learning for strategic experiments; the magazine features SAS’s Jim Goodnight; Rotman Professors John Hull and Alan White describe new tools for credit risk; and University of Chicago economist David Galenson discusses the difference between ‘experimental’ and ‘conceptual’ innovators.

Download magazine (pdf, 5.6 mb, 116 pages)

(via Noise between Stations)

Be the first to share
Related Article
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
Related Article
18 January 2015
Texting is family glue for the 21st century
Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact …
Related Article
15 January 2015
Ezio Manzini’s introduction to design for social innovation
Design, When Everybody Designs - An Introduction to Design for Social Innovation By Ezio Manzini The MIT Press, 264 pages February 2015 In a changing world everyone designs: each individual person and each collective subject, from enterprises to …
Related Article
1 January 2015
The business of design consulting
Robert Fabricant, who moved from design consultancy Frog to development consultancy Dalberg, writes that the business of design consulting is undergoing mass extinction. In a long article for Wired he presents the history of design …
Related Article
16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate …
Related Article
5 December 2014
How US state governments can improve customer service
A McKinsey Center for Government survey finds that Americans are often dissatisfied with state services—and identifies significant opportunities for improvement. Deloitte measured the satisfaction of citizens by surveying approximately 17,000 people across 15 US states. This …
Related Article
3 December 2014
The politics of the sharing economy
Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he "support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the …
Related Article
27 November 2014
Deep dive into drinking occasions
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles