1 May 2010

RIM’s split personality strategy

Be the first to share
putting people first
by experientia

RIM game developer
A Canadian article about Canada’s most important technology company, Research in Motion (the makers of the Blackberry), is always worth delving into.

“RIM captured boardrooms by reinventing business communication. Now it faces a balancing act between keeping those customers and wooing tech-savvy consumers. […]

This week in Orlando, RIM’s executives gave perhaps the clearest explanation yet of what the company intends to do: everything Apple’s not doing. It is no longer about playing catch up in the apps race. It is about playing a different game altogether.

While Apple’s focus is squarely on the consumer, RIM is building its consumer strategy around the same things that made the BlackBerry a corporate addiction: security, low power consumption and efficiency. While Apple controls the means of downloading applications for its phone, RIM allows downloads through myriad channels, such as third-party websites, giving developers more freedom. While Apple regularly boasts about the number of iPhone applications available – somewhere north of 185,000 – RIM, which boasts just 6,500 apps, is now pushing quality over quantity, focusing on professionally designed applications that make full use of the BlackBerry’s many functions, something Mr. Lazaridis defined this week as a “super-app.”

In essence, if Apple wants to be the Holiday Inn of the wireless application world, RIM’s new focus is trying to become the Four Seasons.”

Read article

Be the first to share
Related Article
5 March 2015
Smartphones are addictive and should carry health warning, say academics
University of Derby finds smartphone users in study spent average 3.6 hours a day on devices, often causing severe distraction from relationships and ‘real life’. Haroon Siddique reports in The Guardian: Smartphones are psychologically addictive, encourage …
Related Article
2 March 2015
Human-centered design should be a CMO’s best friend
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …
Related Article
2 March 2015
Ethnographic research increasingly informing business strategy
Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic …
Related Article
1 March 2015
Italian bank offers user-friendly home security kit
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded "ACasaConMe" [AtHomeWithMe], the service combines a personalized insurance package and a security kit …
Related Article
28 February 2015
Open Policy Making: A people-centred approach to transform UK local services
Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William …
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …
Related Article
24 February 2015
How do people save/share/revisit on mobile devices?
In early January, Mozilla UX conducted user research to refresh their understanding of how people save, share, and revisit mobile content with the goal of building a knowledge base for a larger contextual research project …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles