Mark Zuckerberg
In the modern digital age where seemingly everything and everyone is online, a new industry is emerging to “manage” the internet footprint that people and businesses leave online. “Reputation managers” can clean up and shape a person’s online history: burying the damaging stuff and promoting the good. The Guardian reports.

“Experts say that the huge growth of the internet has in effect created a “permanent memory” online that can be searched by anyone. Embarrassing statements, and photographs, or angry attacks by spiteful ex-friends once faded away. But no longer. [...]

There are now many firms offering help in keeping people’s online history safe. They include companies and websites like Online Reputation Manager, Reputation Professor, Reputation Defender and Reputation Management Partners.”

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