19 July 2011

Report published on Behaviour Change

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Behaviour Change
The main conclusion of the Behaviour Change report, published today by the UK House of Lords Science and Technology Sub-Committee, is that ‘nudging’ on its own is unlikely to be successful in changing the population’s behaviour.

The report – the culmination of a year-long investigation into the way the Government tries to influence people’s behaviour using behaviour change interventions – finds that “nudges” used in isolation will often not be effective in changing the behaviour of the population. Instead, a whole range of measures – including some regulatory measures – will be needed to change behaviour in a way that will make a real difference to society’s biggest problems.

The committee also argues for the appointment of an independent chief social scientist.

Announcement (with video)
Report: HTML| PDF

The report launch comes only a few weeks after the publication of the Behaviour Change and Energy Use report by the Behavioural Insight Team of David Cameron’s Cabinet Office.

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