Divided Brain, Divided World; Why the best part of us struggles to be heard is an RSA report that explores the practical significance of the scientific fact that the two hemispheres of our brains have radically different ‘world views’.
It argues that our failure to learn lessons from the financial crash, our continuing neglect of climate change, and the increase in mental health conditions may stem from a literal loss of perspective that we urgently need to regain.
The evidence-based case is that the abstract, articulate, instrumentalising world view of the left hemisphere is gradually usurping the more contextual, holistic but relatively tentative world view of the right hemisphere.
Divided Brain, Divided World examines how related issues are illuminated by the ideas developed in author and psychiatrist Iain McGilchrist’s critically acclaimed work: The Master and his Emissary. It features a dialogue between McGilchrist and Director of RSA’s Social Brain Centre, Dr Jonathan Rowson, which informed a workshop with policymakers, journalists and academics. This workshop led to a range of written reflections on the strength and significance of the ideas, including critique, clarification and illustrations of relevance in particular domains, including economics, behavioural economics, climate change, NGO campaigning, patent law, ethics, and art.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]