Ulla-Maaria Engeström (Mutanen) of Social Objects, maker of entertaining & educating services such as Thinglink, a free product code for creative work, argues that renting is a much more sustainable concept for luxury than owning:
“The idea of luxury typically infers ownership, but perhaps renting is really the practice that embraces the idea of sustainable luxury. To consume more ecologically, we need a large-scale renting revolution. Renting quality should be the next disruptive innovation that shakes up the market of buying cheap.”