For rent
Wired UK has published an article by David Rowan, that was published last month in his tech column in the UK’s CondéNast magazine,

“Now that collaborative spirit is spreading to all sorts of other industries as ubiquitous internet connections bring us together in creative new ways. The peer-to-peer model has lately moved from auction houses and online classifieds to car-sharing, jewellery lending, even online banking — and each time it’s cutting out a traditional incumbent. In an era when environmental concerns are making conspicuous consumption harder to justify, start-ups are targeting customers keener to pay for access to goods and services rather than actual physical ownership – and new web-based networks are letting all of us be both lenders and borrowers.”

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