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Luke Wroblewski writes in his blog Functioning Form about his experiences at the recent Designing for User Experience Conference (DUX 05) in San Francisco November 4-5th.

He concludes that “user experience design, its methodologies, and terminology are now well established within many companies”. There was, he says, “a large amount of consistency across a wide range of speakers: they did ethnographic studies, they made wireframes, they ran usability tests, they had interaction designers in house, and so on down the line.”

But he argues for a strong design lead:

“What was missing for me were the “big ideas” that leapfrogged existing processes and broke new ground in digital product design. The role of a strong design lead with a product vision was only mentioned at the tail end of the closing plenary.”