Although I don’t agree with the implicit meaning of this Fast Company title (i.e. that public services currently do not help people – whereas the real issue is the degree of impact), I am always excited to hear the latest updates on Reboot, a design agency that focuses on service design in international development, particularly if it is through an interview with Reboot principal Panthea Lee.
“Plenty of thought goes into good industrial design and good interaction design. We do the same for public and social services. In our view, service design is a multidisciplinary approach to creating more useful, effective, and efficient services.
In the space of international development, we find designers particularly well suited to the task of creating good services because they are highly analytical systems thinkers.
Services are more than just pulling a lever to get a result. Services are a complex series of interlocking relationships and institutions, and each one is different. Their design requires deep empathy for users and a nuanced understanding of context. And you’ll never get it right on the first go–they require significant testing and refining until they’re right.”