Andy Stern, the leader of Service Employees International Union, a 1.8 million member labour union in the United States, says in an interview with the Chicago Tribune that the union “hired a design firm, IDEO, to help us think more thoughtfully about how we engage our members”.
The article is not very specific about what IDEO was actually asked to do and how they are approaching it. Just that the people leading the union “are looking for new ideas”, that they have “seen with the Internet an incredible explosion of new ways for people to be connected and form communities”, and that they are “going to begin some experiments here in Chicago”.
Has anyone heard or read more about this?