A recommended read.
“User centric design ought to be oriented to the framing of experience, and in social media particularly, common and shared frames of experience. Also common frames of reference, frames of communication, recognizable frames of action (games, rituals, pastimes etc), and temporal frames (routines and episodes).
Are we losing our frames? In terms of the user experience, is his or her experience running away from us? Can we no longer anticipate the user’s experience, due in part to the level of interconnectedness among social media? Can we no longer assess the user’s experience, due in part to the increased ambiguity surrounding his or her use of (our) applications and services? Can we no longer manage the user experience, insofar as there is now a high level of arbitrariness in the information selected, actions acted, communications created and sent, among users of social media?
If the user experience escapes us, if it is not possible to anticipate uses, to design and forward use cases, to define and order user interests, goals, and use benefits — what can we know of how social media will be used? Not knowing how they will be used, how can we anticipate consequences well enough to design for them?”