putting people first

by experientia
by experientia
17 July 2009

Re-framing the problem: social interaction design

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putting people first
by experientia

Adrian Chan
Social media expert and social interaction theorist Adrian Chan describes on Johnny Holland on what he means with ‘social interaction design’ and on the role of frames of meaning, frames of experience, and frames as a concept for a user-centric description of social interactions.

A recommended read.

“User centric design ought to be oriented to the framing of experience, and in social media particularly, common and shared frames of experience. Also common frames of reference, frames of communication, recognizable frames of action (games, rituals, pastimes etc), and temporal frames (routines and episodes).

Are we losing our frames? In terms of the user experience, is his or her experience running away from us? Can we no longer anticipate the user’s experience, due in part to the level of interconnectedness among social media? Can we no longer assess the user’s experience, due in part to the increased ambiguity surrounding his or her use of (our) applications and services? Can we no longer manage the user experience, insofar as there is now a high level of arbitrariness in the information selected, actions acted, communications created and sent, among users of social media?

If the user experience escapes us, if it is not possible to anticipate uses, to design and forward use cases, to define and order user interests, goals, and use benefits — what can we know of how social media will be used? Not knowing how they will be used, how can we anticipate consequences well enough to design for them?”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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