putting people first

by experientia
by experientia
11 November 2007

Rapid communication networks less likely to shape individual’s behavior

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putting people first
by experientia

Social network
Our increasingly interconnected world has made it easier for information and disease to spread.

However a new study from Harvard University and Cornell University, entitled “Complex Contagions and the Weakness of Long Ties” shows that fewer “degrees of separation” can make social networks too weak to disseminate behavioral change. The finding that “small world” networks are limited in their power to shape individual behavior could have implications for health care policy and the treatment of epidemics.

Source: Harvard University news release, November 5, 2007

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(via Smart Mobs)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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