The European Market Research Event positions itself as the “only practitioner led event focused on the business value of market research and consumer insights”. It was designed to join market researchers, directors of insights and marketers, to discuss the business value of market research.
The speaker line up is impressive and features such companies as Barclays Bank, CNBC Europe, EMI Music, Eastman Kodak, IBM, Intel, LEGO, Lufthansa, Microsoft, Nokia, Pepsico, Price Waterhouse Cooper, Procter and Gamble, Orange, Steelcase, Swisscom Innovations, Unilever and Vodafone. Anne Kirah, Microsoft’s senior design anthropologist, is the event’s co-chair.
The event, which coincides with the UPA’s 2006 World Usability Day, is organised in various thematic “special interest groups”. Themes are Ethnography, Segmentation, Online Research, Global Research, Media, and Usability.
The main conference days (Monday to Wednesday) feature keynote sessions from leading practitioners from Procter & Gamble, Unilever, and authors including James Surowiecki, “Wisdom of Crowds”, and Peter Fisk, “Marketing Intelligence”. Academics from the London Business School, Northwestern University and other institutions also contribute keynote speeches. The afternoons of the main conference days are devoted to in-depth case-studies on Trends, Product Development, Shopper Insights, Return on Investment, Social Research, Branding, Business to Business, and Best Practices in Applying Market Research.
In the months leading up to the event, Putting People First will post several interviews with the organisers and some of the key speakers. During the event we will provide live blogging, including some short interviews with key participants. All posts are accessible from a special page, accessible from the European Market Research Event logo in the left sidebar.
In addition, two of our Experientia partners, Michele Visciola and Jan-Christoph Zoels, will present a 45 min. thematic session on usability as a tool for innovation, and on the importance of empathic market sensing, user experience modelling and design prototyping.