2 August 2006

Putting People First official blogger of the European Market Research Event 2006

Be the first to share

European Market Research Event 2006
A few days ago, we were contacted by the Institute for International Research (IIR) in New York about the first European Market Research Event, taking place in London from 13 to 16 November this year. Today, we are proud to announce that we agreed that Putting People First will be the “official blogger” of this impressive event.

The European Market Research Event positions itself as the “only practitioner led event focused on the business value of market research and consumer insights”. It was designed to join market researchers, directors of insights and marketers, to discuss the business value of market research.

The speaker line up is impressive and features such companies as Barclays Bank, CNBC Europe, EMI Music, Eastman Kodak, IBM, Intel, LEGO, Lufthansa, Microsoft, Nokia, Pepsico, Price Waterhouse Cooper, Procter and Gamble, Orange, Steelcase, Swisscom Innovations, Unilever and Vodafone. Anne Kirah, Microsoft’s senior design anthropologist, is the event’s co-chair.

The event, which coincides with the UPA’s 2006 World Usability Day, is organised in various thematic “special interest groups”. Themes are Ethnography, Segmentation, Online Research, Global Research, Media, and Usability.

The main conference days (Monday to Wednesday) feature keynote sessions from leading practitioners from Procter & Gamble, Unilever, and authors including James Surowiecki, “Wisdom of Crowds”, and Peter Fisk, “Marketing Intelligence”. Academics from the London Business School, Northwestern University and other institutions also contribute keynote speeches. The afternoons of the main conference days are devoted to in-depth case-studies on Trends, Product Development, Shopper Insights, Return on Investment, Social Research, Branding, Business to Business, and Best Practices in Applying Market Research.

In the months leading up to the event, Putting People First will post several interviews with the organisers and some of the key speakers. During the event we will provide live blogging, including some short interviews with key participants. All posts are accessible from a special page, accessible from the European Market Research Event logo in the left sidebar.

In addition, two of our Experientia partners, Michele Visciola and Jan-Christoph Zoels, will present a 45 min. thematic session on usability as a tool for innovation, and on the importance of empathic market sensing, user experience modelling and design prototyping.

Be the first to share
4 July 2015
Videos online of KISD service design conference
On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference "Service Design – Redefining the Meaning of Design". Designers, companies and scientists shared insights on theory and practice of Service …
2 July 2015
Getting citizens involved in protecting fragile energy environments
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the …
2 July 2015
Wells Fargo bank uses ethnographic research to design a better customer experience
During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding …
2 July 2015
Interview with HTC’s head designer on experience design
Drew Bamford is the person responsible for making the ITC's experience design – how the company's devices feel and work like 'HTC phones' rather than just another Android handset. HTC's head designer's purvue is focused on …
1 July 2015
[Book] Drawing Energy
Drawing Energy: Exploring perceptions of the invisible Authors: Flora Bowden, Dan Lockton, Rama Gheerawo and Clare Brass. Editor: Rama Gheerawo. Royal College of Art, London, 2015 Free download - Free printed copy Abstract Drawing Energy describes a drawing-based research project …
27 June 2015
Designing for behavior as the critical path for patient engagement
Forget about features, design behaviors. Tying strategic behavior design to engagement outcomes will lead to more pratical and digitally relevant solutions, writes behavioral scientist Steph Habif in a conversation piece on the website of Prescribe …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …
13 June 2015
[Book] Designing Connected Products
Designing Connected Products: UX for the Consumer Internet of Things By Claire Rowland, Elizabeth Goodman, Martin Charlier, Ann Light, Alfred Lui O'Reilly Media, May 2015 726 pages [Amazon link] Abstract Networked thermostats, fitness monitors, and door locks show that the Internet …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles