Cognitive Drawing The UK Design Council has just launched a new programme called Public Services by Design.

The success of public services is increasingly measured by their ability to provide personalised responses to an ever advancing set of challenges – while operating within tight budgetary constraints.

To achieve success in the face of such demands requires the public sector to take innovative approaches to the creation and development of its services. Design has a clear role to play here as the process for turning ideas into results that are cost effective, efficient, and deliver the right experience for the public.

Public Services by Design is being set up in response to the ‘Innovation Nation’ White Paper, which challenged the Design Council to help government create services that are not only cost effective, but that connect the public into the heart of policy making.

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