Interactions
PSFK is a global trends and innovation company that also organises conferences in various parts of the world. Videos of over forty presentations at these conferences are now online. My ten highlights:

Allan Chochinov on the Dumbest Smartest Design Problem
At the PSFK Conference New York 2008, Allan Chochinov (Core77) gives an object lesson in strategy and creative thinking. People often assert that real value isn’t in the answer we provide, but in the question we ask. Well, what happens when we ask a supremely stupid question in the hopes of driving innovation? A lot, actually.

Grant McCracken on Pattern Recognition
At the PSFK Conference New York 2008, Grant McCracken (MIT) explains the importance of inspiration, providing a framework for which to gather, monitor and react to trends and ideas in culture and business.

Hugh MacLeod on Wine 2.0
In this 28 minute video, from the PSFK Conference London 2007, among many other things, Hugh MacLeod describes how a small South African wine company shook up an industry with a web 2.0 approach.

Regine Debatty on What Happens When Artists Mess Around With Technology
In this 28 minute video from the PSFK Conference London 2007, Regine Debatty of We Make Money Not Art describes how today’s artists explore electronics, digital bits and even the so-called “emerging technologies” such as biotechnology or nanotechnology; and explains why it should matter to us?

Jeremy Ettinghausen on How To Build Innovation Into A Brand
At the PSFK Conference London 2007, Jeremy Ettinghausen of Penguin spoke on the challenges of reinventing a traditional brand for a digital age.

Mike Butcher on How Digital Media Screwed the Media Business
This 20 minute video from the PSFK Conference London 2007 presents journalist Mike Butcher as he talks about how media owners are on a race for survival against technology companies that put the power to publish in the hands of the ‘audience.’

Niku Banaie Gives Twenty-Five Signals for Change
At the PSFK Conference London 2007, Niku Banaie from Naked Comminications talks about how an understanding of the basic human needs can keep your employees, customers and friends happier, fresher and healthier.

Timo Veikkola on a Vision Of The Future
This 20 minute video from the PSFK Conference London 2007 shows the presentation given by Timo Veikkola, Future Strategist at Nokia, on a Vision of our Future. As design is the reflection of society, how can we envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

George Murphy on Brand Experience
At the PSFK Conference New York 2007, George Murphy (Fitch) spokeon creating environments to develop valuable interaction between consumers and brands.

Allan Chochinov on The Perfect Storm
At the PSFK Conference New York 2007, Allan Chochinov (Core77) speaks on whether the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?