2 August 2007

Promoting user-centred design innovation in Ireland

Be the first to share

Centre for Design Innovation
The Centre for Design Innovation, which is funded by Enterprise Ireland, an agency of Ireland’s Department for Enterprise, Trade and Employment, aims to research and promote design thinking as a means of driving successful innovation; its goal is to make businesses more competitive and public services more effective.

The Centre, which is run by Toby Scott, previously a director of the UK Design Council and before that an advisor to the UK Government on creativity, design and innovation, takes a strong user-centred approach to innovation: “Design innovation only occurs by understanding and anticipating the needs of your users and creating successful products or services that fulfil their desires. This in turn creates competitive advantage for your organisation.”

In May 2007, Justin Knecht, programme manager at the Centre launched the Innovation by Design programme, a 15-month programme where selected companies use design research tools to better understand their end-user needs and develop these insights into new products and services.

“In June 2007, all the companies in the programme participated in a user-centred design workshop at the Centre for Design Innovation. Three to six representatives from each organisation, including most Managing Directors, learned the tools and techniques firsthand that they would apply to their own businesses. The day was facilitated by Colin Burns, a user centred design expert and former Director of IDEO London. Over a three month period, the organisations will apply these design research tools to their users before convening in September 2007 to discuss what they have learned and the opportunities they have identified to implement through September 2008. The Centre will be taking a qualitative and quantitative measurement of the programmes effect on each organisation.

To most companies this approach is completely new, so each company is partnered with a Design Associate, who provides hand-on mentoring and facilitation with the tools. As opposed to traditional consultancy, the goal of this programme is to leave a legacy of skills within the organisations beyond the end of their involvement with the programme. The mentors will spend at least 40 hours with each company over the course of the programme, which equates to a series of full-day and half-day visits.”

The team is now also working on two long-term projects that will raise the profile of design and its role in innovation.

  • Innovation Northwest” will be a yearlong festival celebrating the role of design within business, the public sector and communities across the border between the Republic of Ireland and Northern Ireland. In recent memory, few other areas have suffered so much due to social migration and the decline of traditional industries caused in part by the “troubles”. This will be an opportunity to re-brand the region as a natural home for innovation and enterprise and to demonstrate the powerful impact of design across all sectors.
  • The Centre for Creativity will provide a permanent “home” or focal point for design, innovation and creativity in Ireland. It starts from the premise that we are all innately creative but that our external environment, be that education, work or community, conspires to suppress that creativity. The Centre will provide a physical (and metaphorical) space to support businesses, communities and organisations to seek creative solutions to their problems.

Be the first to share
10 November 2015
Why service design is luxury’s new battleground
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
10 November 2015
The science of human behavior is reshaping the US government
In September, President Barack Obama signed an executive order that directs federal agencies to incorporate insights from behavioral science into their programs, in order to help them achieve their policy goals. According to Dave Nussbaum, …
10 November 2015
[Book] Nudge and the Law: A European Perspective
Nudge and the Law: A European Perspective First Edition Edited by: Alberto Alemanno, Anne-Lise Sibony Hart Publishing December 2015, 400 pages Abstract Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since …
5 November 2015
Customer journey mapping is at the heart of digital transformation
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s …
5 November 2015
[Conference] Design & The City, Amsterdam, April 2016
Design & The City explores citizen-centered design approaches for the smart city. Central theme is the role of design(ers) to create opportunities and practices for citizens, (social) entrepreneurs and policy makers towards more liveable, sustainable and …
3 November 2015
Another book entitled “The Quantified Self”
The Quantified Self By Gina Neff and Dawn Nafus MIT Press, 264 pp. April 2016 Oops, that is confusing: two books by sociologists on the quantified self movement, both entitled "The Quantified Self" and both appearing in April 2016. …
1 November 2015
User-centred design of the bridge of sea ships
The Rolls-Royce Unified Bridge Design has won this year’s Ergonomics Design Award, presented by the UK Chartered Institute of Ergonomics & Human Factors. The award recognises industrial design which puts the customer at the heart …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles