putting people first

by experientia
by experientia
6 July 2013

Prism is the dark side of design thinking

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putting people first
by experientia

In this first of two columns about the impact of digital culture on design, Sam Jacob asks what America’s Prism surveillance program tells us about design thinking.

“Prism tells us something about design in the twenty-first century. […] It tells us that design is increasingly about systems, increasingly about processes and the way these interface with the real world.

Prism is part, I would suggest, of the realm of design thinking. This is a problem-solving methodology born out of similarly strange bedfellows as The Californian Ideology. In this case it’s art school creativity hijacked by management theory. Design thinking suggests the synthetic way in which designers are (supposed to be) thinking can be applied to almost any subject. Its power is its ability to transform anything into a design problem: the way organisations work, profitability, market share, information, the gathering and processing of intelligence and, it seems, national security.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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