Umbrella today
Dana Chisnell, co-author, with Jeff Rubin, of Handbook of Usability Testing Second Edition, argues in UX Magazine that the UX community isn’t good at systematically creating consistently pleasurable designs, although we all know Don Norman‘s statement that “pleasant things work better.”

“Creating pleasurable designs is different from eliminating frustration. This is where designing an experience—not just a product—begins. […] Is there a way for designers to elicit raw positive feeling in the person who is using a design? Perhaps there are design patterns that UXers can look to as they develop the next great software products and web apps.”

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