14 July 2009

Playful innovation and simplicity by Philips

Be the first to share

Spark
In an exploration into how games can add value to the innovation process, Philips Design has created ‘Spark’, a board game that stimulates creativity and innovative thinking.

To play Spark, the players move counters representing different characters around the board, with each space along the way describing a certain situation. By considering the potential outcomes for the particular character and situation, a lot of genuinely creative and even ‘out of the box’ ideas are generated. These are used to enrich insight generation during the workshops. The game has proved so successful that there is talk of developing versions for other regions (at the moment it is targeted specifically at Europe) and also using it in other sectors within Philips.

Read full story
Download backgrounder (pdf)

Related info:

  • Video interview with Birgitta ten Napel, Director Market Driven Innovation at Philips Consumer Lifestyle, on how ‘Spark’ adds value to the innovation process
  • Essay by Slava Koslov, Senior Consultant Strategic Futures at Philips Design, on how serious games can generate new ideas and future scenarios

Philips Research meanwhile has created SimplicityLabs as a testing ground for upcoming technologies and applications. It is a place where users can see, evaluate and contribute to new interaction concepts. It allows the company to get user feedback early on, and to improve their applications to suit user needs, well before they hit the market.

(via uselog)

Be the first to share
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Ethnographic research drives IKEA’s global success
In a long Fortune Magazine article on IKEA's successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: "Today research is at the heart of Ikea’s expansion. “The …
11 March 2015
From design thinking to ethnographic thinking
In the broader business world, writes social anthropologist Jay Hasbrouck, design thinking "is already a stale buzzword — a concept that spread widely as a panacea for dull and slow-moving corporate cultures." "Some say it’s now …
10 March 2015
Empathy makes you only more egocentric
In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
2 March 2015
Human-centered design should be a CMO’s best friend
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …
2 March 2015
Ethnographic research increasingly informing business strategy
Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles