PICNIC '09
The upcoming PICNIC ’09 conference (Amsterdam, 23-25 September) just announced is key themes:

Exploding Media: Exploding Story
This is the story of the extraordinary transformation of Media from all the creative and technological aspects… From traditional storytelling to the impact of gaming on education; from city interaction and augmented reality to the Metaverse, this narrative will feature all the latest innovations that the media industry is going through. We will also introduce creative geniuses pushing the envelope on these new developments, and their impact on personal creativity, brand marketing, learning and entertainment.

The Next Economy: Social, Sustainable, Creative
The attention economy, the experience economy, the sharing economy, the local economy… The economy is currently top of mind in every discussion. What emerging business models can we explore? Can print media be saved? How can communities create local currencies or micro-economies to create sustainable abundance? What is the future of money?

Life in Motion: Finding the Magic in Mobile
Mobile phones are the most personal devices in our lives. In certain parts of the world, mobile is the only media and mobile internet is the only internet. PICNIC ’09 will give mobile the attention it deserves. We will explore mobile lifestyles around the world, look at how creative brand managers are using mobile to establish brand loyalty and showcase the most innovative mobile applications.