Andrea Ragnetti, Chief Marketing Officer of Royal Philips Electronics, showing the magic brush
In a series of press releases Royal Philips Electronics announced today that it “unveiled new and innovative design concepts based on its ‘sense and simplicity’ brand positioning at the 2006 Philips Simplicity Event at London’s ExCeL exhibition centre.”

“Philips also revealed at the event, a sample of potential products nearing market readiness that have evolved from earlier Simplicity concepts.”

“The 15 new simplicity-led design concepts from across Philips’ healthcare, lifestyle and technology portfolio are explorations that indicate ways to improve the quality of life and contribute to a more healthy lifestyle. The concepts build on the company’s strategy of being a more market-driven organisation, and highlight Philips ‘sense and simplicity’ vision to design and deliver solutions for the next three to five years that are aligned with people’s lives, and provide meaningful benefits from technology.”

“Under the ‘healthy lifestyle’ theme, Philips produced the concepts under five sub-themes that are part of improving well-being and the quality of life for both the individual and the family. The first theme looked at concepts that care for your body – sensorial therapies to rejuvenate and energize the body. The second theme addressed concepts that listen to your body including motivating health rituals to learn about one’s body and act upon. The third theme was move your body including ways to stimulate play and challenging exercises to get active and stay fit. The fourth theme, relax your mind, covered expressive moods and atmospheres to engage and relax the mind. The fifth theme was share experiences addressing spontaneous ways to share moments and mementos with family and friends.

Each of the design concepts are demonstrated in ‘real-life’ and home-like environments to allow visitors to experience them and provide feedback. This will be used to generate dialog and debate that can help make improvements and move the concepts toward business opportunities in the next three to five years.

- Read main press release
Read review in Business Week (6 October 2006)
Read review in Fast Company (October 2006)