Next_simplicity
Philips released today the January issue of new value by One Design, its online quarterly design magazine.

The current issue starts with an introductory article by Stefano Marzano, CEO and chief creative director, and then continues with an overview of the Philips internal design awards, a report on the exploratory design project Next Simplicity and an interview with Rob Timmer of Philips Consumer Electronics who explains the importance of creating simple yet sophisticated user interfaces for the Connected Planet range of home entertainment products and the role design played in this.

The magazine also reports on Media Mediators, a design research project, jointly carried out with London’s Royal College of Art, that explored possibilities for really bringing digital products to life, examines in an interview with Marion Verbücken, Senior Innovation Design Consultant, how innovative concepts can best be visualised and communicated when the solution of simplicity is no longer to be found in what it is and how it looks but rather in what it does and how, and finally ends with a small case study on how Philips used a people-focused design approach to develop the Aroundio service concept and create and implement the entire Aroundio brand experience for the global security service provider, Securitas.