The current issue of the magazine of Philips Design contains a long article about the company’s design research approach:
“Scientists send probes into deep space in an attempt to get a better understanding of the unknown. Philips Design does something similar with its own probes projects. These ‘far-future’ research initiatives often track trends and developments that are no more than tiny blips on the cultural radar, but which may ultimately evolve into mainstream issues that have a significant impact on Philips’ business.”