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The current issue of Business Week has devoted an extensive feature to Dr. Stefano Marzano, CEO and Creative Director of Philips Design.

“Marzano’s passion lies in humanising technology. His goal is to make homes and offices less cluttered with bulky gadgets, while still retaining a sense of logic and order. This tenet forms the basis for an ongoing Philips project called Ambient Intelligence, which sets out to create smart, interactive objects that are sensitive to people’s needs and can anticipate their behavior.” […]

“In a bid to keep them in touch with what consumers want to use, rather than what simply looks cool, Marzano and his designers work closely with market researchers, psychologists, sociologists, philosophers, and anthropologists. It’s a concept Marzano has called High Design.”

Read full feature

(see also my older post with a speech by Marzano)