13 October 2009

Philips Design and ABN AMRO create emotion mirroring system for online traders

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Rationalizer
Philips Design and ABN AMRO’s Dialogues Incubator cooperate to create the ‘Rationalizer’ concept, an emotion sensing system targeted at serious home investors who trade online.

It acts as an ’emotion mirror’ in which the intensity of the user’s feelings is reflected.

Research shows that home investors do not act purely rationally: their behavior is influenced by emotions, most notably fear and greed, which can compromise their ability to take an objective, factual stance.

This insight led to the Rationalizer concept in which online traders are alerted when it may be wise to take a time-out, wind down and re-consider their actions.

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