6 May 2007

Pew/Internet typology of information and communication technology users

Be the first to share

Pew_logo
Half of all American adults are only occasional users of modern information gadgetry, while 8% are avid participants in all that digital life has to offer.

The Pew Internet & American Life Project conducted a survey designed to classify Americans into different groups of technology users.

At one end of the spectrum, the survey identifies the heaviest consumers, most active users, and happiest denizens of the information society. It also locates those who find great satisfaction in the use of ICT even though they have fewer network resources. In the middle range, the typology highlights some users who have invested a lot in services and hardware, but feel uncomfortable with the extra connectivity. And at the other end of the spectrum, it identifies those who get along – many of them just fine – with a relative scarcity of information goods and services.

The ten groups that emerge in the typology fit broadly into a “high end,” “medium users,” and “low-level adopters” framework. However, the groups within each broad category have their own particular characteristics, attitudes and usage patterns.

  • The elite users of ICTs consist of four groups that have the most information technology, are heavy and frequent users of the internet and cell phones and, to varying degrees, are engaged with user-generated content. Members of these groups have generally high levels of satisfaction about the role of ICTs in their lives, but the groups differ on whether the extra availability is a good thing or not.
  • The middle-of-the-road users consist of two groups whose outlook toward information technology is task-oriented. They use ICTs for communication more than they use it for self-expression. One group finds this pattern of information technology use satisfying and beneficial, while the other finds it burdensome.
  • For those with few technology assets (four groups), modern gadgetry is at or near the periphery of their daily lives. Some find it useful, others don’t, and others simply stick to the plain old telephone and television.

Download report (pdf, 284 kb, 55 pages)
Download questionnaire (pdf, 124 kb, 28 pages)
“Survey defines split in technology use” [USA Today]
“Wired but not Web 2.0? That’s normal, study says” [CNET News]
America: The Growing Digital Divide [TechCrunch]

Be the first to share
28 May 2015
The driverless car push ignores challenges of people and context
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought …
17 May 2015
Policy paper: Making Good our Future
Making Good our Future: Exploring the New Boundaries of Open & Social Innovation in Manufacturing Policy Paper prepared for the European Commission May 2015, 49 pages As part of the Social Innovation Europe initiative, the European Commission has …
13 May 2015
Social Media + Society, an open-access journal
Social Media + Society is an online, open-access, peer-reviewed scholarly journal deeply committed to advancing the understanding of social media and its impact on societies past, present and future. With a leading editorial team, the …
13 May 2015
We’re more than mere consumers, and business should remember that
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and …
13 May 2015
Myth of globalization in consumer tech
In nearly every category Ben Bajarin (Principal Analyst, Creative Strategies) studies, he sees the regionalization of consumer tech, not its globalization. This view of the market is showing how regional technology players in many segments …
11 May 2015
Is technology making people less sociable?
A major social debate is going on on the effects of mobile technology and social media, online and off. The Wall Street Journal distills in a juxtaposition of the views of Larry Rosen and Keith …
10 May 2015
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement By Alicia Renedo and Cicely Marston BMC Health Services Research (2015) 15:122 DOI 10.1186/s12913-015-0770-y Background - Understanding quality improvement from a patient perspective is …
9 May 2015
Modernizing the US immigration system with user-centered design
Vivian Graubard describes on WhiteHouse.gov how the U.S. Digital Service is working on modernizing the USA’s still largely paper based immigration service, pairing a better technical base with user-centered design. We traveled to USCIS (United States …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles