enterprise-ux1

Milan Guenther, founding partner of enterprise design associates, explores the word “user” in “user experience”, and compares it to customer experience, employee experience and brand experience.

“For me, the word Experience in the context of Design work refers to the way people experience the world, and making everything we produce fit into their lives. The word preceding Experience is about the perspective you use when talking about someone’s experience, the roles and the scope you want to focus on. For an enterprise, this translates to the ways it chooses to appear in people’s lives.”

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(via InfoDesign)