19 May 2014

People use phablets differently than smartphones and tablets

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A new study from Opera Mediaworks found that people use these larger-screen devices — which combine a smartphone’s instant access to information with the tablet’s richer viewing experience — in ways that are distinct from how they use other portable gadgets.

“Social networking dominates use on phablets, accounting for nearly 54 percent of activity on these devices, Opera Mediaworks found. While that’s similar to smartphones, it’s much higher than global average for all mobile devices.”

But what if the people buying phablets are people who like social networks far more than the average? And why would they then be so attracted to phablets?

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2 July 2015
Wells Fargo bank uses ethnographic research to design a better customer experience
During a Speaker Spotlight Q&A at Forrester’s CXNYC 2015 conference for customer experience professionals, Mark McCormick, Wells Fargo’s Head of Wholesale User Experience, talked about how past customer experiences shape consumer behaviors and how understanding …
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Alice Rawsthorn on the pros and cons of new digital interface design
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The driverless car push ignores challenges of people and context
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2 July 2015
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5 May 2015
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Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

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