A new study from Opera Mediaworks found that people use these larger-screen devices — which combine a smartphone’s instant access to information with the tablet’s richer viewing experience — in ways that are distinct from how they use other portable gadgets.

“Social networking dominates use on phablets, accounting for nearly 54 percent of activity on these devices, Opera Mediaworks found. While that’s similar to smartphones, it’s much higher than global average for all mobile devices.”

But what if the people buying phablets are people who like social networks far more than the average? And why would they then be so attracted to phablets?