14 July 2010

People-focused innovation in healthcare

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putting people first
by experientia

People-focused innovation in healthcare
Philips Design has published a downloadable paper on how it uses qualitative research and design thinking to support development of solutions for the ever-changing healthcare landscape.

“Our lifestyles are increasingly out of balance and we are placing our health at risk through unhealthy habits. We are ageing as a population and more likely to suffer from chronic diseases as we get older. As a result, our healthcare systems are under increasing demand for costly and complicated care. Yet, with their limited resources and traditional models, they are already struggling to meet existing demand. In short, the healthcare industry is in crisis and facing paradigm change. However, there are plenty of opportunities for innovation within this crisis.

Philips Design supports Philips in delivering healthcare end-user value through innovation. Over the past two decades, Philips Design has developed a people-focused innovation approach that has generated tangible proof-points of the Philips Healthcare promise of ‘People- focused, Healthcare simplified’ across the home and hospital healthcare domain. It is an approach that is driven by qualitative research, applies design thinking to identify innovation opportunities, and leverages design skills to propose solutions with measurable end-user value. It has proved relevant in business processes ranging from strategy to product development, and has successfully supported both short and longer-term innovation.

This paper describes the mindset, methods and tools used in this approach, citing examples from Philips Design to illustrate the strategic contribution and value that design can offer in healthcare innovation.”

Download paper

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