Proximity
The American Statesman reports on how PC makers are not only investing in design but also adding the “user experience” to the style (and to what extent they are influenced in this by Apple Inc.).

“Though the colors and exterior designs of their latest models drew most of the attention, Dell Inc., Hewlett-Packard Co. and other Windows-PC makers have put a renewed focus on usability, reliability and the full experience.

Dell and H-P have reshaped their design operations in recent years, combining once-separate teams. The changes have resulted in some clever touches to the hardware but also different software features designed to help differentiate their systems from other Windows-based computers.”

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(via Usability in the News)