25 March 2009

Pay by cellphone? Sounds great. So why don’t we do it?

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putting people first
by experientia

OboPay
Fast Company’s Chris Dannen reflects on why Americans don’t use mobile banking.

Obopay is an payment system that works on your cell phone–kind of like a mobile PayPal. The service is cheap, easy to use, and fantastically convenient. Not only that, it’s well-backed; today Nokia [NOK] announced it would funnel an additional $70 million into the startup in exchange for a minority stake in the company. So why isn’t everyone using this thing? […]

It’s no fault of the concept; mobile payments have exploded in popularity in Africa and other developing regions. Obopay itself operates in both Indian and American markets; in India, they’ve garnered a strong customer base. In the U.S., not so much. Why won’t Americans get with it?”

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