Fast Company’s Chris Dannen reflects on why Americans don’t use mobile banking.
“Obopay is an payment system that works on your cell phone–kind of like a mobile PayPal. The service is cheap, easy to use, and fantastically convenient. Not only that, it’s well-backed; today Nokia [NOK] announced it would funnel an additional $70 million into the startup in exchange for a minority stake in the company. So why isn’t everyone using this thing? [...]
It’s no fault of the concept; mobile payments have exploded in popularity in Africa and other developing regions. Obopay itself operates in both Indian and American markets; in India, they’ve garnered a strong customer base. In the U.S., not so much. Why won’t Americans get with it?”