22 November 2006

Paul Gardien of Philips Design on the importance of meaning in technological innovation

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Philips ambient experience
Bruno Giussani reports from the second European Futurist Conference in Lucerne, Switzerland on a pre-conference presentation by Paul Gardien, the director of new solutions at Philips Design.

Gardien stresses the importance of meaning in technological innovation: “design must start with observing and understanding people”.

Philips uses an innovation model called “the alchemy of growth”, which is based on three horizons: extending and defending the core business; building emerging/new businesses; and create viable longer-term options. “As a company, you need to be able to manage these three horizons simultaneously”.

Gardien then cites an interesting example of this approach: the Nebula design project that aimed at figuring out “whether we can make the waking-up experience more pleasant”, which was then turned into an ambient experience in MRI scan rooms for children (pictured).

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