putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
18 September 2014
Why banks need to revamp their user experience

The most interesting things happening in financial services are not happening in financial services, writes Rich Berkman, Associate Partner of IBM Interactive Experience, in UX Magazine. The most useful and powerful cross-channel, digital tools rolled out in recent years were not introduced by banks, he says, but by tech companies that understood how to use […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

18 September 2014
Why banks need to revamp their user experience

The most interesting things happening in financial services are not happening in financial services, writes Rich Berkman, Associate Partner of IBM Interactive Experience, in UX Magazine. The most useful and powerful cross-channel, digital tools rolled out in recent years were not introduced by banks, he says, but by tech companies that understood how to use […]

12 September 2014
[Video] Digital Amnesia (VPRO, 2014)

Our memory is dissipating. Hard drives only last five years, a webpage is forever changing and there’s no machine left that can read 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries are shredded and lost to budget cuts, because we assume everything can be found online. But is that really true? For […]

8 September 2014
Experientia @ Epic 2014: focusing on relationships and values

It’s that time of year again, when ethnography professionals come together to exchange knowledge, discuss ideas, and share experiences about the practice of ethnography in the business world. EPIC 2014 kicked off yesterday (Sept 7th) in New York, with a focus on relationships, and particular on how positive relations create new values in the things, […]

8 September 2014
How to see into the future

Billions of dollars are spent on experts who claim they can forecast what’s around the corner, in business, finance and economics. Most of them get it wrong. Now a groundbreaking study has unlocked the secret: it IS possible to predict the future – and a new breed of ‘superforecasters’ knows how to do it. Tim […]

8 September 2014
11 reasons computers can’t understand or solve our problems without human judgement

It is true that our ability to collect, analyse and interpret data about the world has advanced to an astonishing degree in recent years, writes Rick Robinson, Executive Architect at IBM specialising in emerging technologies and Smarter Cities, in his blog “Urban Technologist”. However, he says, that ability is far from perfect, and strongly established […]

7 September 2014
Nudging and behavioral regulation gaining interest across Europe

Behavioral regulation is afoot in Europe and is drawing the interest of a growing number of OECD countries. Professor Alberto Alemanno has just posted a brief overview of what happened over the last few months: In late June, TEN – The European Nudge Network was launched with the aim to gather and exchange good practices […]

5 September 2014
Defining user experience strategy

UX strategy isn’t the blueprint, canvas, or definition you use. UX strategy is about the conversations you have and the alignment you achieve, writes Austin Govella, Experience Director with Avanade. As you start hacking your own approach to UX strategy, it’s good to remember two key elements: change and context.

5 September 2014
Draft proceedings of EPIC 2014 conference online

The 2014 edition of EPIC, the premier international gathering on the current and future practice of ethnography in the business world, will take place in New York next week. The draft proceedings have just been posted. Here is the table of contents: Papers 1: Ethnographic Cases | Dawn Nafus, Curator A Perfect Storm? Reimagining Work […]

3 September 2014
[Book] Ethnographic Fieldwork and Digital Culture – A Beginner’s Guide

Ethnographic Fieldwork and Digital Culture – A Beginner’s Guide By Piia Varis Routledge February 2015 Abstract Ethnography, as a holistic approach to societies and cultures, can make a substantial contribution to the study of present-day online environments and our digital culture(s). However, the process of doing ethnography online is far from straight-forward. This book aims […]

3 September 2014
[Book] Digitized Lives

Digitized Lives: Culture, Power, and Social Change in the Internet Era By T.V. Reed Routledge June 2014 Abstract In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people around the globe live their lives. But what is the nature of that impact? In […]

3 September 2014
How do consumers use and respond to energy monitors?

Feeding back about eco-feedback: How do consumers use and respond to energy monitors? Kathryn Buchanan (a), Riccardo Russo (a) and Ben Anderson (b) a Department of Psychology, University of Essex, Wivenhoe Park, Colchester CO4 3SQ, UK b Engineering and the Environment, University of Southampton, UK Energy Policy Volume 73, October 2014, Pages 138–146 Abstract To […]

3 September 2014
[Book] An Ethnography of Wikipedia

Common Knowledge? An Ethnography of Wikipedia By Dariusz Jemielniak Stanford University Press 2014, 312 pages Abstract With an emphasis on peer–produced content and collaboration, Wikipedia exemplifies a departure from traditional management and organizational models. This iconic “project” has been variously characterized as a hive mind and an information revolution, attracting millions of new users even […]

1 September 2014
Pew Internet research: 15 theses about the digital future in 2025

A canvassing of 2,558 experts and technology builders about where we will stand by the year 2025 finds striking patterns in their predictions, reports the Pew Research Center’s Internet Project. In their responses, these experts foresee an ambient information environment where accessing the Internet will be effortless and most people will tap into it so […]

31 August 2014
Converting your home to LED lights is still a challenging user experience

Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense – as you quickly earn your money back through a MUCH lowered electricity bill. Yet it is quite a challenge for most people. I just successfully replaced 40 halogen and incandescent bulbs of the most varied […]

28 August 2014
How EU leaders can listen to the views of their citizens expressed on Twitter

Vox Digitas By Jamie Bartlett, Carl Miller, David Weir, Jeremy Reffin, Simon Wibberley Report, 24 August 2014 ISBN 978-1-909037-63-2 Free download Over the last decade European citizens have gained a digital voice. Close to 350 million people in Europe currently use social networking sites, with more of us signing into a social media platform at […]

27 August 2014
Service design toolkit

The toolkit for service design is an introduction to the methodology of service design. With a simple step-by-step plan it offers you a practical do-it-yourself guide. The kit contains workshop templates, posters, a manual and technique cards, some of which can also be downloaded. It is the outcome of a partnership between Namahn and Design […]

21 August 2014
E-Government for the post-2015 era: the usage perspective

E-Government for the post-2015 era: the usage perspective is the title of the 7th chapter of the recent report “United Nations E-Government Survey 2014 – E-Government for the Future We Want“. The chapter outlines the current situation of e-government usage, particularly the efforts made by the 193 United Nations Member States. It examines various e-government […]

20 August 2014
Facebook uses ethnography to deliver more relevant ads

“As researchers focusing on Facebook’s advertising, we led research trips with a cross-functional team of product managers, marketers, and engineers to Indonesia, Turkey, and South Africa to develop a solid understanding of cultural differences across these countries. […] Forming a richer understanding of how businesses and people connect with each other—both on and off of […]

19 August 2014
Consumer Insights: The Music Experience in 2014

Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 […]

16 August 2014
How to conduct design research for home healthcare devices

As healthcare shifts from the hospital to the home, design research must also morph to keep up, writes Shana Leonard. Who is the typical user of your medical product and what is the use environment? These used to be easy questions for medical device companies to answer. But the increasing shift in healthcare from the […]

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