putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
11 October 2014
Reflections on Capital One’s acquisition of Adaptive Path

This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One’s acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this development (with a few exceptions), so Rami, who has worked a lot with banks, wrote one himself. His post is […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

11 October 2014
Reflections on Capital One’s acquisition of Adaptive Path

This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One’s acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this development (with a few exceptions), so Rami, who has worked a lot with banks, wrote one himself. His post is […]

10 October 2014
The future of UX leadership: radical transformation

Jim Nieters and Pabini Gabriel-Petit have started a series of columns that offers insights on how to help companies progress from delivering mediocre user experiences, as is all too common, to producing truly great experiences that differentiate their products and services in the marketplace. Doing so, they say, requires a radical transformation in the way […]

10 October 2014
Peter Morville on creating a cultural fit

Interesting reflection by acclaimed information architect Peter Morville: “As a consultant for two decades, I’ve been a tourist in all sorts of cultures. I’ve worked with startups, Fortune 500 companies, nonprofits, Ivy League colleges, and Federal Government agencies in multiple countries. My clients have included folks from marketing, support, human resources, engineering, and design. Being […]

10 October 2014
The false promise of actionable insight

Abby Margolis, Director of Research at Claro Partners, has become worried that consultants risk becoming a ring of human insight traffickers, rather than the researchers, designers and business problem solvers they strive to be. “They often treat insight like a possession to be bought and sold. They trade in insight, exploit it, promise to deliver […]

9 October 2014
Psych-savvy product management for truly human technology

What is the role of psychology, neuroscience or social behavioral study in real product management? How can it be harnessed to build better products? In this article Janna Bastow of ProdPad and Mind the Product takes a look at three key principles of a more psych-savvy approach to designing and building products: – Understanding customers […]

9 October 2014
New ebook details Seoul’s Sharing City project

With its official, city-wide commitment to the sharing economy, Seoul’s metropolitan government has emerged as a leader in the global sharing movement. Recently, Creative Commons Korea released an ebook detailing many of the Sharing City, Seoul projects, at both the community- and municipal-level, that form this new sharing mega-city. As the Sharing City, Seoul ebook […]

5 October 2014
The drive towards user-centred engineering in automotive design

Bryant, Scott & Wrigley, Cara (2014) The drive towards user-centred engineering in automotive design. In Bohemia, Erik, Rieple, Alison, Liedtka, Jeanne, & Cooper, Rachael (Eds.) Proceedings of 19th DMI : Academic Design Management Conference, London, UK, pp. 741-758. Abstract: Falling sales in Europe and increasing global competition is forcing automotive manufacturers to develop a customer-based […]

5 October 2014
Why government websites are terrible and how to fix them

By exposing how confusing food stamp applications and other government online services can be, Citizen Onboard hopes to make them better. Anna North reports in the New York Times Op-Talk blog. “One simple way to make government websites better, [Alan] Williams [of the nonprofit Code for America that started Citizen Onboard] told Op-Talk, is clearer […]

2 October 2014
Five tips for experience designers working on healthcare innovation

Earlier this year Tracy Brown, a London-based UX designer, had the opportunity to work within an innovation lab called The Digital Innovation group (DIG), created as a collaboration between DigitasLBi and Astrazeneca to allow small, multi-disciplined teams the freedom to rapidly prototype and test new ideas for solving a variety of healthcare issues. She got […]

30 September 2014
Domestic abuse and the law

OCAD‘s Super Ordinary Lab in Toronto, Canada also just started an unusual social design project that is worth sharing. Domestic Abuse and the Law: Confronting Systemic Impacts is a an ongoing participatory action research project to create positive change, and end tolerance of domestic abuse in all its forms. Although much focus within this domain […]

30 September 2014
Great resource on design research methods

Last week I was at Toronto’s OCADU (Ontario College of Art and Design – University), where Suzanne Stein showed me around in her Super Ordinary lab. One hidden gem was hanging on the wall, but it is luckily also available online: an online tool for design research techniques for every stage of the process. The […]

30 September 2014
High tech psyche

If you want to be free in a digital age, must you switch off your computer, ask two new books, The End of Absence and The Glass Cage. The End of Absence: Reclaiming what we’ve lost in a world of constant connection by Michael Harris Published by: HarperCollins The Glass Cage: Automation and us by […]

30 September 2014
Using HCD to make mobile money relevant

Earlier in 2014, two consecutive Mondato Insights examined the role of Human Centered Design (HCD) in enhancing the user experience and closing the gap between registered and active users of Mobile Money. In the six months since then, reports Mondato, the value of the HCD approach in creating MFS (Mobile Financial Services) products that meet […]

29 September 2014
Reflecting on EPIC 2014

Simon Roberts – now of Stripe Partners – was the organizer of last year’s EPIC (Ethnographic Praxis in Industry Conference) in London. He did a truly excellent job. This year he was at EPIC in New York, not as an organiser any longer, but as an engaged participant. Here are his thoughts on how it […]

29 September 2014
An interview with Dirk Knemeyer on UX and reinventing democracy

Dirk Knemeyer is a UX thought leader, an entrepreneur, a game designer, and a former UXmatters columnist. Recently, Pabini Gabriel-Petit had the opportunity to interview Dirk about his experiences as a UX professional and entrepreneur, as well as his reflections on the state of democracy in the United States and how we can use design […]

29 September 2014
The anthropology of self-tracking devices (video)

Cultural anthropologist Natasha Schüll bridged the gap between human interaction and machine workings in her research on gambling. Her current research focuses on the design and use of self-tracking devices — such as when individuals use digital software to record and graphically visualize personal data — and examines what these behaviors say about society’s changing […]

29 September 2014
Focus groups are worthless

If Erika Hall, co-founder of Mule Design, could achieve one thing with her time here on earth, Ishemight be content if that one thing could be burning to the ground the practice of running focus groups in place of actual user research. “A focus group is an artificial construct that is so much about the […]

20 September 2014
An ethnographic introduction

A Simple Introduction to the Practice of Ethnography and Guide to Ethnographic Fieldnotes By Brian A. Hoey, Ph.D., Associate Professor of Anthropology, Marshall University Marshall University Digital Scholar (June 2014): 1-10 Abstract In this article, I will provide a simple introduction to the practice of ethnographic fieldwork and practical advice for writing fieldnotes. Ethnographic approaches, […]

20 September 2014
Human-centered design toolkit by IDEO.org

The team at IDEO.org launched Design Kit — a “refresh” of its HCD Connect platform launched in 2011. It is a step-by-step guide to the elements of human-centered design, specifically adapted for NGOs and social enterprises working with low-income communities around the globe. The kit aims to empower individuals and organizations to become designers themselves […]

19 September 2014
Digital tools for design research

Dan Perkel of IDEO Labs shares how he and his colleagues use digital methods and tools to enhance the research process in five distinct activities: – Exploring the terrain and seeking quick inspiration – Recruiting research participants – Obtaining deep insights into people’s lives and everyday contexts – Eliciting feedback on concepts, insights, or value […]

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