putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 September 2014
Reflecting on EPIC 2014

Simon Roberts – now of Stripe Partners – was the organizer of last year’s EPIC (Ethnographic Praxis in Industry Conference) in London. He did a truly excellent job. This year he was at EPIC in New York, not as an organiser any longer, but as an engaged participant. Here are his thoughts on how it […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

29 September 2014
Reflecting on EPIC 2014

Simon Roberts – now of Stripe Partners – was the organizer of last year’s EPIC (Ethnographic Praxis in Industry Conference) in London. He did a truly excellent job. This year he was at EPIC in New York, not as an organiser any longer, but as an engaged participant. Here are his thoughts on how it […]

29 September 2014
An interview with Dirk Knemeyer on UX and reinventing democracy

Dirk Knemeyer is a UX thought leader, an entrepreneur, a game designer, and a former UXmatters columnist. Recently, Pabini Gabriel-Petit had the opportunity to interview Dirk about his experiences as a UX professional and entrepreneur, as well as his reflections on the state of democracy in the United States and how we can use design […]

29 September 2014
The anthropology of self-tracking devices (video)

Cultural anthropologist Natasha Schüll bridged the gap between human interaction and machine workings in her research on gambling. Her current research focuses on the design and use of self-tracking devices — such as when individuals use digital software to record and graphically visualize personal data — and examines what these behaviors say about society’s changing […]

29 September 2014
Focus groups are worthless

If Erika Hall, co-founder of Mule Design, could achieve one thing with her time here on earth, Ishemight be content if that one thing could be burning to the ground the practice of running focus groups in place of actual user research. “A focus group is an artificial construct that is so much about the […]

20 September 2014
An ethnographic introduction

A Simple Introduction to the Practice of Ethnography and Guide to Ethnographic Fieldnotes By Brian A. Hoey, Ph.D., Associate Professor of Anthropology, Marshall University Marshall University Digital Scholar (June 2014): 1-10 Abstract In this article, I will provide a simple introduction to the practice of ethnographic fieldwork and practical advice for writing fieldnotes. Ethnographic approaches, […]

20 September 2014
Human-centered design toolkit by IDEO.org

The team at IDEO.org launched Design Kit — a “refresh” of its HCD Connect platform launched in 2011. It is a step-by-step guide to the elements of human-centered design, specifically adapted for NGOs and social enterprises working with low-income communities around the globe. The kit aims to empower individuals and organizations to become designers themselves […]

19 September 2014
Digital tools for design research

Dan Perkel of IDEO Labs shares how he and his colleagues use digital methods and tools to enhance the research process in five distinct activities: – Exploring the terrain and seeking quick inspiration – Recruiting research participants – Obtaining deep insights into people’s lives and everyday contexts – Eliciting feedback on concepts, insights, or value […]

18 September 2014
Why banks need to revamp their user experience

The most interesting things happening in financial services are not happening in financial services, writes Rich Berkman, Associate Partner of IBM Interactive Experience, in UX Magazine. The most useful and powerful cross-channel, digital tools rolled out in recent years were not introduced by banks, he says, but by tech companies that understood how to use […]

12 September 2014
[Video] Digital Amnesia (VPRO, 2014)

Our memory is dissipating. Hard drives only last five years, a webpage is forever changing and there’s no machine left that can read 15-year old floppy disks. Digital data is vulnerable. Yet entire libraries are shredded and lost to budget cuts, because we assume everything can be found online. But is that really true? For […]

8 September 2014
Experientia @ Epic 2014: focusing on relationships and values

It’s that time of year again, when ethnography professionals come together to exchange knowledge, discuss ideas, and share experiences about the practice of ethnography in the business world. EPIC 2014 kicked off yesterday (Sept 7th) in New York, with a focus on relationships, and particular on how positive relations create new values in the things, […]

8 September 2014
How to see into the future

Billions of dollars are spent on experts who claim they can forecast what’s around the corner, in business, finance and economics. Most of them get it wrong. Now a groundbreaking study has unlocked the secret: it IS possible to predict the future – and a new breed of ‘superforecasters’ knows how to do it. Tim […]

8 September 2014
11 reasons computers can’t understand or solve our problems without human judgement

It is true that our ability to collect, analyse and interpret data about the world has advanced to an astonishing degree in recent years, writes Rick Robinson, Executive Architect at IBM specialising in emerging technologies and Smarter Cities, in his blog “Urban Technologist”. However, he says, that ability is far from perfect, and strongly established […]

7 September 2014
Nudging and behavioral regulation gaining interest across Europe

Behavioral regulation is afoot in Europe and is drawing the interest of a growing number of OECD countries. Professor Alberto Alemanno has just posted a brief overview of what happened over the last few months: In late June, TEN – The European Nudge Network was launched with the aim to gather and exchange good practices […]

5 September 2014
Defining user experience strategy

UX strategy isn’t the blueprint, canvas, or definition you use. UX strategy is about the conversations you have and the alignment you achieve, writes Austin Govella, Experience Director with Avanade. As you start hacking your own approach to UX strategy, it’s good to remember two key elements: change and context.

5 September 2014
Draft proceedings of EPIC 2014 conference online

The 2014 edition of EPIC, the premier international gathering on the current and future practice of ethnography in the business world, will take place in New York next week. The draft proceedings have just been posted. Here is the table of contents: Papers 1: Ethnographic Cases | Dawn Nafus, Curator A Perfect Storm? Reimagining Work […]

3 September 2014
[Book] Ethnographic Fieldwork and Digital Culture – A Beginner’s Guide

Ethnographic Fieldwork and Digital Culture – A Beginner’s Guide By Piia Varis Routledge February 2015 Abstract Ethnography, as a holistic approach to societies and cultures, can make a substantial contribution to the study of present-day online environments and our digital culture(s). However, the process of doing ethnography online is far from straight-forward. This book aims […]

3 September 2014
[Book] Digitized Lives

Digitized Lives: Culture, Power, and Social Change in the Internet Era By T.V. Reed Routledge June 2014 Abstract In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people around the globe live their lives. But what is the nature of that impact? In […]

3 September 2014
How do consumers use and respond to energy monitors?

Feeding back about eco-feedback: How do consumers use and respond to energy monitors? Kathryn Buchanan (a), Riccardo Russo (a) and Ben Anderson (b) a Department of Psychology, University of Essex, Wivenhoe Park, Colchester CO4 3SQ, UK b Engineering and the Environment, University of Southampton, UK Energy Policy Volume 73, October 2014, Pages 138–146 Abstract To […]

3 September 2014
[Book] An Ethnography of Wikipedia

Common Knowledge? An Ethnography of Wikipedia By Dariusz Jemielniak Stanford University Press 2014, 312 pages Abstract With an emphasis on peer–produced content and collaboration, Wikipedia exemplifies a departure from traditional management and organizational models. This iconic “project” has been variously characterized as a hive mind and an information revolution, attracting millions of new users even […]

1 September 2014
Pew Internet research: 15 theses about the digital future in 2025

A canvassing of 2,558 experts and technology builders about where we will stand by the year 2025 finds striking patterns in their predictions, reports the Pew Research Center’s Internet Project. In their responses, these experts foresee an ambient information environment where accessing the Internet will be effortless and most people will tap into it so […]

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