Daily insights on user experience, experience design and people-centred innovation, by international UX consultancy Experientia.
7 April 2015

[Book] Practical Empathy

Practical Empathy: For Collaboration and Creativity in Your Work by Indi Young Rosenfeld Media, 2015 Synopsis Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better […]

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

7 April 2015

[Book] Practical Empathy

Practical Empathy: For Collaboration and Creativity in Your Work by Indi Young Rosenfeld Media, 2015 Synopsis Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better […]

7 April 2015

Bosch uses UX approach to spark enthusiasm for electric driving

Bosch, the German multinational engineering and electronics company, is applying a UX approach to help spark enthusiasm for electric driving, and to develop a “fascinating” user interface for electric vehicles. The project website consists of three sections (some have short videos): Charged up For six months, the Bosch user experience team analyzed how the car […]

3 April 2015

Design prototypes for Nairobi, Kenya

In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by the Ericsson User Experience Lab in collaboration with their colleagues at Sustainability Research and UN-Habitat. The intention and scope […]

3 April 2015

Opportunities for UX innovation in wearables

Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). “Understanding user behaviors, attitudes, and lifestyles is the key to solving the wearables adoption puzzle and can inspire the next generation of successful wearable technology. Until developers […]

3 April 2015

Automotive sales could grow 24% if retail experience improved

New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail experience improves, according to key findings released today from a new research initiative from DrivingSales. The DrivingSales Consumer Experience […]

2 April 2015

The future of loneliness

As we moved our lives online, the internet promised an end to isolation. But can we find real intimacy amid shifting identities and permanent surveillance? A long read by Olivia Laing explores this blurring between individuals and networks. In the past few years, two things have happened [and have created a profound shift in internet […]

2 April 2015

Podcast interview with ethnographer Tricia Wang

In this week’s Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need to work together, reframing “data-driven decision making,” and building the ideal team.

2 April 2015

The user experience of the car

John Edson explains why the future of cars is about experience versus ownership. Three major shifts, he says, will move the car from a depreciating asset that every family owns to a mesh of hardware, software, and services that meet our transportation needs in a multidimensional way that destroys our assumptions of what a car […]

30 March 2015

MIT Technology Review special report on persuasive technology

The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is required to read all the articles. Technology and Persuasion Persuasive technologies surround us, and they’re growing smarter. How do these […]

28 March 2015

More from Gov.uk on the role of ethnography and prototyping in policymaking

Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK Cabinet Office: Ethnography in policymaking: Barriers and opportunities The value of ethnography is not simply that it’s a method for […]

27 March 2015

Sharp methodological critiques on current Big Data practices

Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, and that theory-free analysis of mere correlations is inevitably fragile. “Recall big data’s four articles of faith. Uncanny accuracy is […]

26 March 2015

Gov.uk’s open policy making toolkit – practical guidance on ethnography and more

The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on the principles of open policy making – to be open to new techniques, new evidence and new expertise so […]

26 March 2015

Sensemaking in organizations: Reflections on Karl Weick and social theory

Over the past couple of decades, a small number of psychologists, communication theorists, and organizational scientists have articulated ideas of sensemaking into theories, frames, and methods that we can and probably should incorporate into our work, writes Laura A. McNamara, an organizational anthropologist and Principal Member of Technical Staff at Sandia National Laboratories. Sensemaking is […]

26 March 2015

How would drivers’ habits change in self-driving cars?

University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan’s Research Center in Silicon Valley to find out how people use their cars. The project entitled “The Social Life of the Car” involved observing participants during driving and conducting interviews with them about their use […]

24 March 2015

Ethnographic research drives IKEA’s global success

In a long Fortune Magazine article on IKEA’s successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: “Today research is at the heart of Ikea’s expansion. “The more far away we go from our culture, the more we need to understand, learn, and adapt,” says Mikael […]

24 March 2015

Presentations online of IEA energy efficiency behaviour workshop

The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA member countries and key emerging economies to share experiences with designing, implementing and evaluating innovative energy efficiency initiatives that take […]

23 March 2015

Doctors are now inviting patients to help design their own medical treatment

In many hospitals and clinics around the [USA], oncologists and surgeons simply tell cancer patients what treatments they should have, or at least give them strong recommendations. But [at UC San Francisco], under a formal process called “shared decision making,” doctors and patients are working together to make choices about care. “Not all doctors want […]

23 March 2015

UK report on consumer problems in the mobile phone market

Calling the shots? is the title of a new Citizens Advice Bureau report that analyses consumer problems in the mobile phone market and explores opportunities for stronger consumer protections. From the executive summary: “The mobile phone market has transformed in the past 30 years as mobiles have evolved from a niche product into an essential […]

23 March 2015

Measuring experience

Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring the Summer Exhibition audience and their motivations. The study was designed to help the Royal Academy to understand their customers in order to be able to better target new generations […]

23 March 2015

Design fiction personas illustrate possible impact of educational tech

People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues as we are endlessly dissatisfied with how little difference these promises make to the people implicated in these futures. These […]

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