putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
28 October 2014
The zombiefication of business travelers

Tim Askew, CEO of Corporate Rain International, explains how technology is increasingly isolating us from each other and stifling creativity and real experiences. “As a frequent business traveler, I have noticed an unhappy change of late: I’m meeting fewer people than I used to. And I don’t like it. […] I’m afraid technology is turning […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

28 October 2014
The zombiefication of business travelers

Tim Askew, CEO of Corporate Rain International, explains how technology is increasingly isolating us from each other and stifling creativity and real experiences. “As a frequent business traveler, I have noticed an unhappy change of late: I’m meeting fewer people than I used to. And I don’t like it. […] I’m afraid technology is turning […]

27 October 2014
Five things marketers can learn from designers

Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer experience is the primary source of competitive advantage, designers have much to offer organisations. Although […]

27 October 2014
Best practices for medical app development go beyond standard UX

Mobile healthcare app development poses a set of challenges very different from mainstream apps. Not only is security an area that requires a considerable attention, compliance with regulatory standards is also absolutely crucial. Mithun Sridharan lists nine things app developers should pay close attention to during the development process: 1. Focus 2. Understand the healthcare […]

26 October 2014
Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

25 October 2014
Should more banks acquire UX design firms?

Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of an industry trend? Joel Oxman, VP Business Development of Extractable [a digital strategy and user-experience […]

25 October 2014
Report outlines future of UK social design research

Social Design Futures: HEI Research and the AHRC By Armstrong, Leah, Jocelyn Bailey, Guy Julier, Lucy Kimbell University of Brighton and Victoria and Albert Museum October 2014, 84 pages The UK’s Arts and Humanities Research Council (AHRC) has just published a report exploring social design research in the UK. The report scrutinises the future of […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Hospitable Hospice, Redesigning Care for Tomorrow

Design for good death Hospitable Hospice, Redesigning Care for Tomorrow An IDEA 2014 Award winner research project Free download: issuu, pdf Existing healthcare systems can make the end-of-life experience more frustrating and undignified. The Lien Foundation and ACM Foundation (Singapore) in collaboration with fuelfor design consultants have published an experience design handbook, pdf). Its aim […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

19 October 2014
Update on EU research on energy efficient built environments

The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies like Experientia to participate in research projects, as part of project consortiums with research and industry bodies from around Europe. […]

16 October 2014
What human-centered design means for financial inclusion

What Human-Centered Design Means for Financial Inclusion Yanina Seltzer, Claudia McKay 16 October 2014, 126 pages Interactive publication Download pdf CGAP has released today a 126 report entitled “Insights into Action – What Human-Centered Design Means for Financial Inclusion“. The acronym CGAP stands for Consultative Group to Assist the Poor. It is a global partnership […]

16 October 2014
Push, pull or nudge

“Push, pull or nudge” is the title of a 2.5 hour workshop (video here) at the 5th European Conference on Public Communication held today in Brussels. The workshop explored the potential of concepts such as design thinking, choice architecture and nudging in public affairs communication, and featured: Sean Larkins, Deputy Director and Head of Government […]

16 October 2014
Position Open – Experientia Communications Officer: writer, proofreader & editor

Experientia, the Turin-based User Experience Consultancy, is looking for a native English speaking Communications Officer to work in their Turin, Italy office. The company is specialised in interaction design, ethnographic research and usability testing for an impressive roster of international clients. We often describe this role as our in-house storyteller, and it is a critical […]

15 October 2014
With Electronic Medical Records, doctors read when they should talk

And this can have tragic consequences. Like Ebola death tragic. Abigail Zuger, M.D., shares her own experience: “We do not really know whether dysfunctional software contributed to last month’s debacle in a Dallas emergency room, when some medical mind failed to connect the dots between an African man and a viral syndrome and sent a […]

11 October 2014
Reflections on Capital One’s acquisition of Adaptive Path

This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One’s acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this development (with a few exceptions), so Rami, who has worked a lot with banks, wrote one himself. His post is […]

10 October 2014
The future of UX leadership: radical transformation

Jim Nieters and Pabini Gabriel-Petit have started a series of columns that offers insights on how to help companies progress from delivering mediocre user experiences, as is all too common, to producing truly great experiences that differentiate their products and services in the marketplace. Doing so, they say, requires a radical transformation in the way […]

10 October 2014
Peter Morville on creating a cultural fit

Interesting reflection by acclaimed information architect Peter Morville: “As a consultant for two decades, I’ve been a tourist in all sorts of cultures. I’ve worked with startups, Fortune 500 companies, nonprofits, Ivy League colleges, and Federal Government agencies in multiple countries. My clients have included folks from marketing, support, human resources, engineering, and design. Being […]

10 October 2014
The false promise of actionable insight

Abby Margolis, Director of Research at Claro Partners, has become worried that consultants risk becoming a ring of human insight traffickers, rather than the researchers, designers and business problem solvers they strive to be. “They often treat insight like a possession to be bought and sold. They trade in insight, exploit it, promise to deliver […]

9 October 2014
Psych-savvy product management for truly human technology

What is the role of psychology, neuroscience or social behavioral study in real product management? How can it be harnessed to build better products? In this article Janna Bastow of ProdPad and Mind the Product takes a look at three key principles of a more psych-savvy approach to designing and building products: – Understanding customers […]

9 October 2014
New ebook details Seoul’s Sharing City project

With its official, city-wide commitment to the sharing economy, Seoul’s metropolitan government has emerged as a leader in the global sharing movement. Recently, Creative Commons Korea released an ebook detailing many of the Sharing City, Seoul projects, at both the community- and municipal-level, that form this new sharing mega-city. As the Sharing City, Seoul ebook […]

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