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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

31 October 2008
Designers challenged to include disabled

CNN reports on how Donald Norman wants designers to be more inclusive: The future of design could see the divide between able-bodied and disabled people vanish. Don Norman , design Professor at Northwestern University in Illinois, and the author of ”The Design of Future Things,” is issuing a challenge to designers and engineers across the […]

12 May 2008
May/June edition of Interactions Magazine

The May/June issue of Interactions Magazine just came out and some of the content is available online (and more will follow soon). The issue is all about “colliding worlds” with “interactions disciplines” becoming “more appropriately integrated into other creative disciplines (e.g. architecture and music), into business, and into the new business models that will shape […]

23 April 2008
Stanford University’s Human-Computer Interaction Seminar

iTunes U is an area of iTunes that lets universities in the US share – for free! – audio and video from their lectures, talks and events. The contents are globally accessible. By clicking on Power Search, you can easily limit the regular iTunes search to iTunes U. Of particular interest to the readers of […]

13 April 2008
Videos online of Share Festival 2008 conferences

All videos of the conferences at the Bruce Sterling curated Share Festival that recently took place in Turin, Italy, are now online. Aside from Bruce Sterling, exhilarating discussants were Massimo Banzi, Julian Bleecker, Donald Norman and Marcos Novak, to name just a few. Manufacturing: From Digital to Digifab – Bruce Sterling, Share Festival guest curator, […]

18 February 2008
Interfaces are where the fun lies

Apparently Donald Norman, who is coming to Torino, Italy in less than a month, has made a deal with Interactions Magazine to allow him to publish his contributions online, even before the magazine comes out. His newest delightfully written piece is about the unavoidability of waiting. A short quote: “To the analyst, such as me, […]

17 December 2007
Peter Merholz interviews Don Norman

Peter Merholz did an hour-long interview with Donald Norman, who just published a new book: The Design of Future Things. According to the Adaptive Path blog, the interview deals with: “adaptive cruise control, ubiquitous computing, human plus machine, “user experience,” “affordances,” asking the right questions, coupling design with operations, busting down silos, TiVo has never […]

6 December 2007
Are cars too safe? Are user manuals necessary?

In a Business Week interview design guru Don Norman argues for making autos less automated and for infusing gadgets with natural, easy-to-interpret feedback signals. In his new book, The Design of Future Things (Basic Books), Don Norman isn’t afraid to call himself out on statements he made in his earlier, wildly popular publications such as […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

11 August 2007
Rapid manufacturing’s role in the factory of the future
22 March 2007
Ancient manuscript teaches machines how to talk to people
2 December 2006
The Economist speculates about the phone of the future
9 September 2006
Where to study experience design?
19 July 2006
Don Norman’s case for activity-centred design

In a column written for Interactions Magazine, Donald Norman argues that human-centred designers should not just create clever taxonomies, but also task-onomies. “Many of the design tools used by the Human-Centered Design community lead to well-structured, carefully organized designs, often using powerful card-sorting and hierarchical clustering algorithms to make similar things be located near one […]

2 January 2006
The experience of everyday things

On January 12 the symposium ‘The Experience of Everyday Things’ will explore how the human sciences can inspire, feed and provoke designers. Four speakers operating in the field between the human sciences and design – Donald Norman, Josephine Green, Henk Janssen (Indes) and Paul Hekkert (IO) – will provide position statements in engaging presentations. The […]

24 October 2005
Perspectives on Design and Strategy

“Perspectives on Design and Strategy: Points of view from the 2005 Institute of Design Strategy Conference”, published by the Institute of Design, IIT offers interviews with several contributors on the subject of how design in starting to appear in general business strategy and what that might mean. ‘Consumers now get angry when the interaction design […]

5 October 2005
Don Norman interviewed on Red Nova

Science and technology website Red Nova just published a long interview with Donald Norman on his meanwhile very well known book Emotional Design: why we love (or hate) everyday things. (via Usernomics)

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