Daily insights on user experience, experience design and people-centred innovation, by international UX consultancy Experientia.
12 March 2015

Nudging and Choice Architecture: Ethical Considerations

Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to object to choice architecture or nudging as such. Choice architecture cannot be avoided. Nature itself […]

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 featured in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

12 March 2015

Nudging and Choice Architecture: Ethical Considerations

Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to object to choice architecture or nudging as such. Choice architecture cannot be avoided. Nature itself […]

12 March 2015

The perils of the internet of things

In the not so distant future, every object in your life will be online and talking to one another. Although it will transform the way we live and work, Marc Goodman wants to know if the benefits will outweigh the dangers. “For all the untold benefits of the IoT, its potential downsides are colossal. Adding […]

12 March 2015

The value of design to the public sector

Reduced budgets mean innovation in the public sector is vital if our public services are to become more effective and improve the experience for users, argues Anna Whicher, Head of Policy, at the National Centre for Product Design and Development Research (PDR) of Cardiff Metropolitan University. To make a real difference in frontline services, she […]

12 March 2015

The Addiction Algorithm: An interview with Natasha Dow Schüll

Natasha Dow Schüll is a cultural anthropologist and associate professor of Science, Technology and Society at MIT. Her first book, Addiction by Design, examines technology design and addiction in the world of electronic gambling. Her forthcoming book Keeping Track will be about the ‘quantified self’ and electronic self-monitoring. In this interview with Rachelle Annechino of […]

11 March 2015

From design thinking to ethnographic thinking

In the broader business world, writes social anthropologist Jay Hasbrouck, design thinking “is already a stale buzzword — a concept that spread widely as a panacea for dull and slow-moving corporate cultures.” “Some say it’s now “the happy meal” of business solutions peddled by a growing number of consultants suddenly expert in its methods. In […]

10 March 2015

Empathy makes you only more egocentric

In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then primed some managers to be empathetic by having them describe a typical customer of the offering and imagine that person’s […]

7 March 2015

Why most customer experience efforts fail

It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently published a study indicating that 81% of organizations have seen their Customer Experience Management (CXM) initiatives fail in the last […]

7 March 2015

[Book] Ethnography for the Internet: Embedded, Embodied and Everyday

Ethnography for the Internet: Embedded, Embodied and Everyday by Christine Hine Bloomsbury Academic, 2015 The internet has become embedded into our daily lives, no longer an esoteric phenomenon, but instead an unremarkable way of carrying out our interactions with one another. Online and offline are interwoven in everyday experience. Using the internet has become accepted […]

5 March 2015

Smartphones are addictive and should carry health warning, say academics

University of Derby finds smartphone users in study spent average 3.6 hours a day on devices, often causing severe distraction from relationships and ‘real life’. Haroon Siddique reports in The Guardian: Smartphones are psychologically addictive, encourage narcissistic tendencies and should come with a health warning, researchers have said. A study by the University of Derby […]

5 March 2015

Is it time to re-examine human-centered design?

Is it time to re-examine our anthropocentrism in design, asks ASU design professor Prasad Boradkar and to extend design’s locus of action towards biocentrism. “Clearly, the things we design with such diligent research and utmost care for people do not impact only people. The consequences of design activity (human-centered or otherwise) reach far beyond humans. […]

4 March 2015

UX for technology used by an ageing population

The trend of an ageing population is reflected across Europe. It is estimated that by 2035 nearly a quarter of the population in the United Kingdom will be over 65 years. Ageing is traditionally associated with a decrease in mobility and social interaction, and this can have detrimental effects upon well being and access to […]

4 March 2015

EU draft privacy law is useless, say digital rights orgs

Activists have leaked the latest draft of Europe’s planned data protection law – which is supposed to safeguard Europeans’ personal information when in the hands of businesses and governments, reports The Register “The proposed rules have been agreed by the European Parliament. Now Euro nations’ government ministers, who sit on the Council of the European […]

2 March 2015

Human-centered design should be a CMO’s best friend

The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there’s an elegant and simplistic process called “human-centered design,” which takes all the guesswork out of developing winning results. Whether the CMO is creating a product-specific […]

2 March 2015

Ethnographic research increasingly informing business strategy

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic work at his company and other firms now informs functions such as strategy and long-range planning. “By understanding how people […]

2 March 2015

Ethnographic film and book on people living off the grid

Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who have chosen to build their lives around renewable energy, with beautiful, inspiring, and often challenging results. It is about different […]

1 March 2015

Towards multi-species ethnography

The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. “What if we refuse to uncouple nature and culture? What if we deny that human beings are exceptional? What if we stop speaking […]

1 March 2015

Italian bank offers user-friendly home security kit

The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded “ACasaConMe” [AtHomeWithMe], the service combines a personalized insurance package and a security kit that people can easily install themselves [as demonstrated in this Italian language video]. The insurance package covers typical home […]

28 February 2015

[Book] Netnography Redefined

Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use ‘Netnography’ to study cultures and communities […]

28 February 2015

Open Policy Making: A people-centred approach to transform UK local services

Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William Barker, Head of Technology Strategy and Digital Futures at the UK Department for Communities and Local Government (DCLG). At its […]

28 February 2015

[Book] Doing Sensory Ethnography

Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in to everyday practices and habits in home life. To learn about energy and media use […]

Show more articles