putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
3 December 2014
The politics of the sharing economy

Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he “support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the new corporate hype of “the sharing revolution” that comes with calls to make the world a better place and comparisons […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

3 December 2014
The politics of the sharing economy

Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he “support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the new corporate hype of “the sharing revolution” that comes with calls to make the world a better place and comparisons […]

3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen

Last month, Ericsson published its latest ConsumerLab report, entitled “Smart Citizens: How the internet facilitates smart choices in city life.” The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo-and explores how as citizens become smarter, so do the cities they inhabit. The report explores different concepts that […]

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

27 November 2014
Deep dive into drinking occasions

Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand led. “Since he joined the brewer, Doran has established a shopper segmentation framework, which he says has helped his department […]

27 November 2014
Are we viewing consumers as humans?

Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response to advertising or a referral from a trusted influencer, but it is just as likely that there is something that […]

27 November 2014
Intel, Tony Salvador, and design anthropology

Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony Salvador, who directs research in Intel’s Experience Insights Lab. Tony’s official role is to “identify […]

21 November 2014
Everyday rituals and digital tech in the families of mobile workers

Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the EPIC Conference, New York, September 2014 This paper reports on current interdisciplinary design research that explores values […]

21 November 2014
Health tech and the digital revolution

The London Design Museum has launched Health Tech and You – a search for the best new health tech ideas, inventions and devices. Director Deyan Sudjic reflects on how the digital revolution is breaking down doors in the health industry – and showcases three recent life-changing innovations. “Healthcare is perhaps among the most private and […]

20 November 2014
The Banks of the Future: An Experience Design Perspective

Banks should shift their role from payment processors to trusted consumer advisors by focusing on the customer experience, argues Rob Girling in an Op-Ed piece for PSFL. “My advice to banks is to start by looking from the outside of your organization in, in order to truly empathize with your customers. This customer-focused, experience-centric innovation […]

20 November 2014
[Book] Design for Policy

Design for Policy Edited by Christian Bason, Chief Executive, Danish Design Centre Series: Design for Social Responsibility Hardcover: 250 pages Publisher: Gower Pub Co; December 28, 2014 Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the […]

19 November 2014
Fundamental principles of great UX design

In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, but design principles in general. The panel also discusses how great UX design takes place within organizations, looking at this […]

19 November 2014
A profile of Elizabeth F. Churchill, Director of User Experience at Google

As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. “Conducting ethnographic work is not an end in itself. Elizabeth believes that by being a design ethnographer we are in […]

19 November 2014
Why wearables should be free

Companies shouldn’t just give out wearables for free; they should pay users for data, argues Hans Neubert, frog’s chief creative officer. “Owners of wearable technology, like the upcoming Apple Watch or Microsoft Band, are the most vital part of the product ecosystem because they generate valuable information each time they wear their devices. Yet they […]

8 November 2014
Society’s sandbox

Steve Daniels, director at Makeshift magazine, explains why informal economies are the world’s biggest — and most overlooked — design research opportunity. “Informal economies are society’s sandbox, where early experimentation can take place freely. In the same way that thoughtless acts inspire us to rethink products and services, the way people conduct everyday business outside traditional legal frameworks forces […]

7 November 2014
Technology-enabled navigation and mobility for people with sight loss

Getting around cities is a nerve-wracking experience for too many people, especially those living with sight loss. Too often it feels like public spaces and services – from parks to transport systems – are designed with insufficient consideration for the people they serve. Cities Unlocked was created to help fix this. Guide Dogs, a UK […]

6 November 2014
What do you learn when you observe 100 days of iPhone use?

Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented in September at the MobileHCI conference in Toronto, Canada. Internet connected mobile devices are an increasingly ubiquitous part of our everyday […]

6 November 2014
Rethinking segmentation for the new digital consumer

Apple’s launch this week of Apple Pay, its m-commerce product, could help finally move millions of mainstream consumers toward the promise of mobile payments, according to media reports. Given that Apple Pay will expose user preferences for payments and sharing data, this is a good time for companies to re-think how they segment their digital […]

6 November 2014
Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

5 November 2014
Creating government tech systems with excellent UX and ‘good enough’ security

Gov.uk, the website of the UK Government’s Digital Service that merges the websites of all UK Government Departments and many other agencies and public bodies, has posted a draft guidance document on risk management of cyber security in technology projects. Based on user interviews and over ninety user stories, they found it to be essential […]

2 November 2014
A constructionist approach to behaviour change and the Internet of Things

Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary from Bruce Sterling and John Thackara – to which he reacted – which no doubt will massively increase the readership […]

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