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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
7 February 2007
From Experience to Identity–The New Paradigm
27 January 2007
World Economic Forum on Web 2.0 and emerging social network models
9 January 2007
Torino 2008: design is direction
29 June 2006
Lenovo’s search for the soul of the Chinese customer

Introducing the winners of the 2006 Industrial Design Excellence Awards (IDEAs), Bruce Nussbaum writes in Business Week: “Managers everywhere are turning to rapid ethnography, usability, special materials, and aesthetics—the tools of design—to innovate.” He then goes on to discuss the ethnographic research done by Lenovo: “Take Lenovo. It won a gold for its Opti Desktop […]

5 June 2006
Focusing on the ideal user experience
3 May 2006
A thank you for all those nice words
25 April 2006
Philips Next Simplicity Event
18 January 2006
What others are saying

Scandinavian Design Center, Sweden “One of five highlighted international blogs on design” Danish Design Center – 27 September 2006 “One of 10 design blogs worth visiting” Bruce Nussbaum [Business Week] – 12 June 2006 “One of my favorite blogs” David Armano [experience designer | associate creative director for Digitas] – 2 May 2006 “Mark is […]

17 January 2006
IDEO head on design at Davos

Tim Brown, head of IDEO, who will be speaking and moderating at the Davos World Economic Forum (WEF), thinks it is precisely the power and ability of design that made the organisers decide to make design central to the conference: “The WEF is at an interesting intersection between the issues facing business (growth, competitiveness) and […]

13 January 2006
Core77 launches Design2.0, a debate series on design, strategy and innovation

Core77, the industrial design site, is launching a brand new debate series called Design2.0: Discussions on Design, Strategy & Innovation. The first panel discussion focuses on current thinking in brand and service innovation and will take place in New York on Tuesday 28 February. Entitled “From Complexity to Clarity: distilling the ingredients of great customer […]

7 January 2006
When consumers became producers

  In reflecting on the Consumer Electronics Show in Las Vegas, Business Week’s Bruce Nussbaum concludes that one trend is clear: “Companies that want to succeed must be in the enabling business, not the product or even the service business. Today, you have to build capabilities of entertainment, shopping, education, employment, you name it. Consumers […]

22 December 2005
Design strategy now also at Davos

The annual meeting of the World Economic Forum in Davos, Switzerland (25-29 January) is devoted to creativity. One of the eight sub-themes is on “innovation, creativity and design strategy”, exploring how “business, government and social innovators are taking on new creative capabilities and innovation strategies in response to a rapidly changing global landscape”. Business Week’s […]

9 December 2005
Design in India

Bruce Nussbaum argues that Design in India is beginning to take off, as American companies discover the inexpensive but high-grade work consultancies such as Elephant Design and others, and alerts me to the great Design in India website, where you can find links to a wide range of design firms, including usability and design strategy […]

15 November 2005
Embedding design into business

“Embedding design into business” is the title of a long article by Roger Martin, dean of the Joseph L. Rotman School of Management in Toronto, Canada, that just appeared in the School’s magazine. “Firms everywhere are realising they can jump-start growth by becoming more design-oriented. But to generate meaningful benefits from design, they will first […]

22 July 2005
Design’s new school of thought [Business Week]

IDEO’s David Kelley is building a “D-school” that aims to put students in direct contact with the people they’re designing for. An interview on the D-school as a B-school with Bruce Nussbaum. Read full story (via Metacool)

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