We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Introducing the winners of the 2006 Industrial Design Excellence Awards (IDEAs), Bruce Nussbaum writes in Business Week: “Managers everywhere are turning to rapid ethnography, usability, special materials, and aesthetics—the tools of design—to innovate.” He then goes on to discuss the ethnographic research done by Lenovo: “Take Lenovo. It won a gold for its Opti Desktop […]
Scandinavian Design Center, Sweden “One of five highlighted international blogs on design” Danish Design Center – 27 September 2006 “One of 10 design blogs worth visiting” Bruce Nussbaum [Business Week] – 12 June 2006 “One of my favorite blogs” David Armano [experience designer | associate creative director for Digitas] – 2 May 2006 “Mark is […]
Tim Brown, head of IDEO, who will be speaking and moderating at the Davos World Economic Forum (WEF), thinks it is precisely the power and ability of design that made the organisers decide to make design central to the conference: “The WEF is at an interesting intersection between the issues facing business (growth, competitiveness) and […]
Core77, the industrial design site, is launching a brand new debate series called Design2.0: Discussions on Design, Strategy & Innovation. The first panel discussion focuses on current thinking in brand and service innovation and will take place in New York on Tuesday 28 February. Entitled “From Complexity to Clarity: distilling the ingredients of great customer […]
In reflecting on the Consumer Electronics Show in Las Vegas, Business Week’s Bruce Nussbaum concludes that one trend is clear: “Companies that want to succeed must be in the enabling business, not the product or even the service business. Today, you have to build capabilities of entertainment, shopping, education, employment, you name it. Consumers […]
The annual meeting of the World Economic Forum in Davos, Switzerland (25-29 January) is devoted to creativity. One of the eight sub-themes is on “innovation, creativity and design strategy”, exploring how “business, government and social innovators are taking on new creative capabilities and innovation strategies in response to a rapidly changing global landscape”. Business Week’s […]
Bruce Nussbaum argues that Design in India is beginning to take off, as American companies discover the inexpensive but high-grade work consultancies such as Elephant Design and others, and alerts me to the great Design in India website, where you can find links to a wide range of design firms, including usability and design strategy […]
“Embedding design into business” is the title of a long article by Roger Martin, dean of the Joseph L. Rotman School of Management in Toronto, Canada, that just appeared in the School’s magazine. “Firms everywhere are realising they can jump-start growth by becoming more design-oriented. But to generate meaningful benefits from design, they will first […]
IDEO’s David Kelley is building a “D-school” that aims to put students in direct contact with the people they’re designing for. An interview on the D-school as a B-school with Bruce Nussbaum. Read full story (via Metacool)