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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

11 November 2008
Two UX magazines for subscribers only

Two user experience magazines landed on my desk this week. They are available only to subscribers, both in print and online. But subscriptions are relatively cheap. User Experience is the quarterly magazine of the Usability Professionals’ Association (membership is a modest 100 USD) and its latest issue is devoted to usability in transportation. Here are […]

20 June 2008
Bridging communities via interactions

Richard Anderson reports on a discussion session that Elizabeth Churchill and Experientia partner Mark Vanderbeeken participated in, held at the recent CHI conference in Florence, Italy, that dealt with the role of interactions magazine in bridging communities – “something essential for “user experience” to play the role it should be playing in business”. “Jon Kolko […]

30 January 2007
Sentimental journey: on computers and emotions [CIO Magazine]
12 April 2005
User Experience Magazine

User Experience Magazine is the global publication of the UPA, Usability Professional Association. It comes out three times a year and is written in the easy reading style of Interactions Magazine. Go to website

4 April 2012
Transformative UX – Beyond Packaged Design

Markus Latzina, SAP AG, and Joerg Beringer, SAP Labs, LLC. have republished an article they have written for Interactions Magazine on the Transformative User Experience. “Instead of designing for many discrete applications, the Transformative User Experience approach aims to natively support a larger variety of task flows by replacing application boundaries with elastic, situational environments […]

10 November 2011
Craftmanship

  John Kolko reflects on design education and the importance of craftmanship in an article for Interactions Magazine. “Based on my experience reviewing portfolios from recent business school graduates, I would argue that one of the most fundamental failings of “design thinking” education is the _lack of craftsmanship_. Students don’t appear to learn a honed, […]

2 September 2010
To win over users, gadgets have to be touchable

Researchers say that touch screens are the start of a trend to make computers more open to human gestures, argues the New York Times. “Device makers in a post-iPhone world are focused on fingertips, with touch at the core of the newest wave of computer design, known as natural user interface. Unlike past interfaces centered […]

5 December 2009
The dignity and courage of Donald Norman

There is true dignity in the continuous engagement of Donald Norman, the Nestor of the user experience community, as well as courage is his willingness to question some of his (and our) profound beliefs. In short, Don — in defiance of his age (Don was born on Christmas day in 1935) — keeps on pushing […]

1 December 2009
Our misguided focus on brand and user experience

If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand loyalty”, the “end to end customer journey”, or “experience ownership”. It lies instead in encouraging behavioral change and […]

30 October 2009
Experientia partner Michele Visciola on people-centred innovation as culture evolution

Experientia partner Michele Visciola, who is also the president of Experientia, has written an article entitled “People-centered innovation or culture evolution?” that got published in the November-December edition of Interactions magazine. Here is the abstract: “The biological theory of evolution and its applications to cultural anthropology (Cavalli Sforza, 2006) create an interesting framework with which […]

2 September 2009
Donald Norman on products as services and experiences

Donald Norman’s latest column for Interactions Magazine explores systems thinking and service design. “A product is actually a service. Although the designer, manufacturer, distributer, and seller may think it is a product, to the buyer, it offers a valuable service. The easiest example is the automatic teller machine (ATM), or as many people think of […]

21 July 2009
Happy birthday Experientia
31 March 2009
Co-creation in service design

Ben Fullerton has an article out in the March/April issue of Interactions magazine on Co-creation in Service Design. It focuses on the “Make It Work” project for the Sunderland City Council and live|work’s efforts to collaborate on the design of a program for the long-term unemployed. Genius design may well work for something that will […]

13 February 2009
Dubberly Design articles

Hugh Dubberly is a forum editor at Interactions Magazine, which means that he writes, co-writes or edits articles for the magazine. The website of his company, Dubberly Design Office, contains all of these excellently written and very thoughtful articles. Here is a short and personal selection: What is interaction? Are there different types? Written for […]

10 November 2008
User experience design for ubiquitous computing

Mike Kuniavsky of ThingM wrote an article on ubiquitous computing user experience design for ACM’s interactions magazine. The user experience design of most everyday ubiquitous computing devices—things you see in gadget blogs—is typically terrible. That’s because we do not address ubicomp user experience design as a distinct branch of interaction design, much as we did […]

24 May 2008
Leading designers to new frontiers

Jeff Parks and Chris Baum of Boxes and Arrows sat down with several of the speakers and organisers of Adaptive Path’s San Francisco conference: MX San Francisco: Managing Experience through Creative Leadership, that took place on April 20-22. The result is a series of podcasts that further examined the issues that the sessions revealed. The […]

3 May 2008
Reviewing the CHI 2008 conference

A few weeks ago I attended the CHI conference in Florence, Italy. I was only there for a day and a half, and this being my first CHI conference, I am not in a position to give it a solid review. One thing that stands out of course is that it has a strong academic […]

1 April 2008
Next week at CHI 2008 in Florence, Italy

Next week on 8 and 9 April I will be at CHI 2008, the international conference that this year is taking place in Florence, Italy. On Wednesday afternoon you can find me in the panel on Interactions Magazine, that Richard Anderson invited me on. If one of you is attending the conference on those days, […]

14 March 2008
When Users “Do” the Ubicomp

When Users “Do” the Ubicomp is the great sounding title of an article by Finnish researcher Antti Oulasvirta in the March-April issue of Interactions Magazine. Abstract: Computers have become ubiquitous, but in a different way than envisioned in the 1990s. To master the present-day ubicomp-a multi-layered agglomeration of connections and data, distributed physically and digitally, […]

18 February 2008
Interfaces are where the fun lies

Apparently Donald Norman, who is coming to Torino, Italy in less than a month, has made a deal with Interactions Magazine to allow him to publish his contributions online, even before the magazine comes out. His newest delightfully written piece is about the unavoidability of waiting. A short quote: “To the analyst, such as me, […]

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