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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

29 January 2007
Harvard Business Review features user-centered innovation as breakthrough idea for 2007

The Harvard Business Review has published its annual list of Breakthrough Ideas for 2007, written out in “twenty essays that will satisfy our demanding readers’ appetite for provocative and important new ideas”. Eric von Hippel wrote the entry entitled “An Emerging Hotbed of User-Centered Innovation“. Eric von Hippel is the T Wilson Professor of Innovation […]

9 August 2006
How kayak users built a new industry [HBS Working Knowledge]
13 July 2006
Crowdsourcing: consumers as creators [Business Week]
18 June 2006
To charge up customers, put customers in charge [The New York Times]
22 May 2006
MIT is to make Denmark world champion in user driven innovation
15 May 2006
Firms turn R&D on its head, looking outside for ideas [Boston Globe]
3 March 2006
User-led innovation projects at BBC

In her Outside Innovation blog, best-selling author and management consultant Patty Seybold engages MIT professor Eric von Hippel (author of Democratizing Innovation) in a lively debate about lead users and lead customers. In a response Matt Locke, Head of Creative Research and Development of BBC New Media, reports on the user-led innovation projects at the […]

11 November 2005
Fortune’s Business Innovation blog

  Business Innovation 2005 is the name of the weblog that accompanies this year’s Fortune Innovation Forum, which will be held November 30-December 1 in New York City. Inspired by the event’s comprehensive lineup of discussion topics and speakers (including Chris Bangle and Eric Von Hippel, already featured in this blog), the weblog showcases interesting […]

24 July 2005
Harvard articles on the user-centred approach

Harvard Business School Publishing has some articles available as (paying) downloads describing how experience design and the user-centred approach can lead to innovation. Let the Users Take the Lead – May 15, 2005 Interview with Eric von Hippel, the head of the Innovation and Entrepreneurship Group and a professor of management and innovation entrepreneurship at […]

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