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Putting People First

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Search results for 'garrett'
10 February 2007

Ajax vs. page views – web metrics vs. usability [USA Today]

Ajax
At Yahoo’s finance site, stock quotes update automatically and continually, the numbers flashing green and red as prices rise and fall. Wall Street investors can easily leave a single Web page up all day.

Ajax — the software trick used on the page, Yahoo’s e-mail service and elsewhere — is enabling flashier, more convenient sites. It’s also contributing to Yahoo’s decline in page views, a yardstick long used for bragging rights and advertising sales.

“These technologies have outgrown the metrics,” said Peter Daboll, Yahoo’s chief of insights and the former chief executive of comScore Media Metrix, the measurement company that declared Yahoo second to the online hangout MySpace in page views. “It’s really important as an industry to come back down to earth and off this chest-thumping about who’s biggest.”

More important than “truckloads of page views,” Daboll said, are visitors’ loyalty and their willingness to respond to ads — qualities harder to measure. If a page updates on its own without reloading in its entirety, people may be sticking around longer than the measurements suggest.

Experts say the stubborn attachment to page views also may be keeping some sites from improving their usability.

Jakob Nielsen, a Web design expert with Nielsen Norman Group, notes that many news sites force visitors to click multiple times to read longer stories in sections, even though he would much prefer scrolling down a long story and avoiding interruptions. [...]

Jesse James Garrett, the Adaptive Path president who publicly coined the “Ajax” term two years ago, suggests scrapping page views entirely.

“Page views have been a broken metric for a long time, and the industry has tried to put a good face on that,” he said. “Now a new technology has come along to force the industry to deal with the fact that page views are … not a good way of measuring audience engagement.”

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15 January 2007

Customer-centered experience design: creating loyalty in an experience economy

TechLinks
Cord Woodruff, director of human factors engineering at Definition 6, an Atlanta, Georgia-based eBusiness and IT consultancy, has published a long and in-depth article (part 1, 2, 3, 4) on customer-centered experience design on TechLinks, a web platform for the Georgia technology industry.

Or so I thought.

Until Jesse James Garrett, president of Adaptive Path, pointed me to the original article “Customer Loyalty and the Elements of User Experience” (pdf, 332 kb, 6 pages), published last winter in the Design Management Review, and obviously substantially plagiarised by Woodruff.

Such practices are not only unethical, but also extremely counterproductive, as it doesn’t take much for the truth to appear. After all, what happens in Atlanta, GA quickly reaches San Francisco, CA, via Torino, Italy if need be.

31 October 2006

The impact of Ajax on user experience

Ajax
Cindy Lu of HFE Consulting, a New Jersey-based user experience consultancy, just published an article on the impact of Ajax-based web applications on user experience.

While this first article of the two-part series looks at the positive impacts of Ajax on the user experience, an upcoming second article will address some of the problems.

“Ajax has been a hot topic since Jesse James Garrett coined the term and published the essay ‘Ajax: A New Approach to Web Applications‘ in February, 2005. Numerous Ajax-based web applications and development toolkits have been rushing to the internet in the past year. Web-based applications have become richer and more responsive, not only closing the gap with the desktop but also presenting new and fun ways for user-web interactions.”

“According to SitePoint and Ektron’s survey of 5,000 Web Developers ‘The State of Web Development 2006/2007‘, 46 percent of respondents said they will tap the AJAX model for a project in the next 12 months. Gartner estimates that by 2010, at least 60% of new application development projects will include the Rich Internet Applications (RIA) technology.

“If you are user experience designers (UXDs), usability practitioners or user interface developers, you should follow this new technology trend closely because Ajax is all about improving user experience. This article provides a brief overview of Ajax, the impact of Ajax-based web applications on user experience and recommends some strategies for being part of the technology wave.”

(The article has been published on the website of Apogee Usability Asia Ltd, a company based in Hong Kong, China which positions itself as “Asia’s leading usability research & consulting services provider”)

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8 October 2006

Video material on experience design

Video
This blog has one major defect: it is focused on text-based resources. Some searching on YouTube, Yahoo! Video and Google Video resulted in quite a lot of relevant video material. Here is a what I found:

I am only scratching the surface here. Frankly, we need a blog to catalogue experience design related materials on the web. I don’t have the time to do it. Anyone interested?

25 July 2006

Brand experience in user experience design [UX Matters]

Bang & Olufsen web site
This article by Steve Baty attempts to identify the appropriate role for brand values as one project objective within the broader framework of user-centered design.

If two organizations that provide similar services or products to similar markets both applied a typical user-centered design process, one might logically conclude that they would develop similar Web sites. User research during the early stages of both projects would uncover similar goals and objectives for the target audience—which is the same for both Web sites—and, in turn, would lead to similar results.

Frameworks such as Jesse James Garrett’s “Elements of User Experience” provide a rich structure for practitioners approaching a user experience project, but do little to identify or promote the role of brand during either the definition or design phases of a project. Similarly, process diagrams such as “Designing the User Experience” from the UPA—the “snakes and ladders” poster—focus on the importance of deliverables such as user profiles, task analyses, and usage scenarios portraying user interfaces in ways that do not jeopardize brand perception. Instead, we should consider how the visual design, the interaction design, the information architecture—in fact, the entire user experience—can positively contribute to brand image. By creating a user experience that is appropriate to our audience, business goals, and the competitive landscape, we can positively reinforce our customers’ brand experience.

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