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"tricia wang"
Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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"tricia wang"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

25 January 2012
Does corporate ethnography suck?

In this first piece, Sam Ladner examines the different temporal conceptions of ethnographic fieldwork in industry and academia: “Academics frequently criticize corporate ethnography simply as “too short.” But this is just as shallow an insight as is the idea that culture=consumerism. Academics, of all people, should know that culture drives practice. The rapid pace of […]

20 November 2011
The invisibility of ethnography

Tricia Wang reflects on the fact that ethnographic work is often invisible. One way to overcome this, she argues, is for ethnographers to find ways to visualize their work. Visuals make recommendations tangible and demonstrate the ethnographer’s value. This is one of the reasons why she values and loves learning from designers because they are […]

2 August 2011
Design research: what is it and why do it?

In a long post on reBoot, Panthea Lee has laid out some basic principles, approaches, and tools of design research so public institutions can better understand how it serves their work. As pointed out by Tricia Wang, the article is extremely helpful in its clear distinction between design research and market research: “Market research identifies […]

28 July 2011
Are we becoming too analytical?

Or, why did Google PowerMeter fail? In his latest post, James Landay questions whether over-analysis of data gets in the way of designing a product that truly understands the needs of its users. He provides several examples of when the data needs trumped design and user needs, which then results in “Product Failure Due to […]

30 November 2010
Understanding communities through ethnography

Digital marketing expert Dhiren Shingadia interviewed ethnographer and technology researcher Tricia Wang to learn how ethnography can provide new insights for companies seeking to understand communities. “My primary output is analysis of how new technology users are living at the intersection of macro processes. Examples of questions that I ask are: What does the future […]

18 September 2010
Values in technology design and use: ethnography’s contribution

A couple of months ago former Nokia ethnographer Tricia Wang gave a talk at the Nokia Research Center in Palo Alto, CA, and she just posted the slideshow and the abstract on her blog. “My talk today is about how I came into my research at Nokia wanting to answer the question: how can ethnographers […]

23 January 2010
Ethnographic research could make Google more relevant in China

Ethnographer Tricia Wang wrote an excellent and long comment on why Google is having troubles in China: While unfortunate that Google.CN may be shutting down, my ethnographic work in China revealed five things that aren’t being told in the current story: Many Chinese internet users don’t find Google to be very useful. Therefore, a Google […]

4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

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