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"genevieve bell"
Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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"genevieve bell"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

6 June 2013
Experientia presentation at EPIC London

EPIC, the premier international gathering on the current and future practice of ethnography in the business world, just announced the program of its upcoming conference in London (15-18 September) and Experientia is proud to announce that it will be presenting a paper on Monday 16 September. The paper is entitled “The changing face of healthcare. […]

26 November 2012
Nearly all videos of UX Week 2012 now online

Our friends of Adaptive Path have uploaded (nearly) all videos of UX Week 2012, the premier user experience design conference that took place in August in San Francisco. KEYNOTES Ducks, dolls, and divine robots: designing our futures with computing [46:26] Genevieve Bell, director of User Interaction and Experience in Intel Labs No abstract available. The […]

6 September 2012
Intel annual ‘Mobile Etiquette’ study examines online sharing behaviors around the world

According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette,” the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of “oversharing,” with at […]

1 June 2012
Ethnographic research in a world of big data

Reacting to the Wired Magazine article that suggests that “the data deluge makes the scientific method obsolete,” Jenna Burrell, sociologist and assistant professor in the School of Information at UC-Berkeley, lists some questions that she (and maybe other ‘small data’ people) have about the big data / data analytics trend: What do researchers consider the […]

6 February 2012
Interaction 12: Day Three

There was magic in the air on the final day of the Interactions 12 conference in Dublin, as a number of speakers drew the connections between magic and design, whether it be electric faeries, having childhood dreams of being a magician, or actually being one in a past professional life. Louise Taylor, Boon Chew and […]

2 January 2012
AI will change our relationship with tech

Genevieve Bell, interaction and experience research director at Intel Labs, has published a guest post on the BBC website on how artificial intelligence will change our relationship with tech. “I think in 2012 we will start to see signs of change in our relationships with devices. Here I do not just mean more forms of […]

14 December 2011
Women to dominate tech

Chip maker and technology group Intel says that women are emerging as the dominant users of technology and if it continues to enhance its ease of use, the fairer sex will continue to dominate the adoption of technology. This is the opinion of Genevieve Bell, Intel fellow and director of interaction and experience research, who […]

16 October 2011
Brian David Johnson: Intel’s guide to the future

Alex Knapp, Forbes Magazine contributor, talks with Intel futurist Brian David Johnson on what he take into account when planning the future: “The answer is both intriguing and quite unlike most futurists I know. Johnson’s first stop is the social sciences. He works with Dr. Genevieve Bell, a cultural anthropologist who has been at Intel […]

21 September 2011
BBC Viewpoint: Anthropology meets technology

Intel’s corporate anthropologist Genevieve Bell has written an elegant introductory article for the BBC site on the role of anthropology in the corporation – particularly aimed at a lay audience. “Ultimately, my team’s role is about making sure the product development processes start from an understanding of what people care about when it comes to […]

16 July 2011
Technology and moral panic

Why is it that some technologies cause moral panic and others don’t? Why was the introduction of electricity seen as a terrible thing, while nobody cared much about the fountain pen? According to Genevieve Bell, the director of Intel Corporation’s Interaction and Experience Research, we have had moral panic over new technology for pretty well […]

4 May 2011
Intel anthropologist offers ten visions for the future

As a follow-up to the previous post, Intel’s user experience discourse is further elaborated on by Genevieve Bell, Intel Fellow and the company’s Director of Interaction and Experience Research. Bell’s main job is to look at what motivates people, and in turn understand how they think, so that ultimately Intel can work towards creating better […]

2 May 2011
Context aware computing and futurism at Intel

At the Intel Developer Forum in San Francisco in September last year, Justin Rattner, the director of Intel Labs, announced a new research division, called Interaction and Experience Research (IXR) and headed by Genevieve Bell, and also presented a new vision of context-aware computers and mobile devices. Now the Intel website provides some more background […]

16 March 2011
How honest should smart devices be?

David Sherwin reflects on the frog design blog about the SXSW conference, starting from the questions raised in the contribution by Genevieve Bell (director of Intel’s Interactions and Experience Research Lab) there entitled “Our devices: how smart is too smart?“. “Our current devices are terrible at determining context, especially with regard to how we relate […]

25 October 2010
Intel research projects explore context-aware computing

If you could look into Intel’s crystal ball, you’d see that their vision of the future includes context-aware computing. Intel has done extensive research into what people love, and how much of that involves technology and people’s attachment to their technology. As a result, they believe that integrating context-aware computing is the future. What exactly […]

18 September 2010
Intel: it’s all about the experience

The Intel announcements this week, particularly those by CTO Justin Rattner, are quite visionary. But also anthropologist Genevieve Bell’s approach is making waves in the community, such as this article by Before the Experience Lab, [Genevieve Bell] was working with the Digital Home team; a job she jokes that she got because of her […]

17 September 2010
Context-aware devices that become our natural extensions

Much coverage on the presentation by Justin Rattner (video), Intel’s CTO at the Intel Developer Forum, where he discussed a future with so-called context-aware computers and mobile devices. (Make sure to see the full video). PC Magazine Rattner describes the future of context-aware computing The real question, Rattner said, is: Is the market ready for […]

14 September 2010
Experience-based product design from Intel

The Day Zero event of the Intel Developer Forum started off with a presentation by Intel Fellow (and anthropologist) Genevieve Bell who is now also the head of Intel’s Interaction and Experience Research (IXR) division, that is focused on defining new user experiences and new computing platforms (see earlier announcement). A few blogs report on […]

21 August 2010
Do you own your device, or it you?

On August 12, at noon, ZDNet Australia organised a live broadcast on the future of email. The discussion delved into the issues and challenges facing email in its current state, and looked at how social media is changing the way we exchange information. The panel of local and global communications experts included Genevieve Bell, Intel […]

14 July 2010
Ethnography in industry

PARC, the legendary California-based research centre owned by the Xerox Corporation, is hosting a series of talks on ethnography in industry. The three talks that took place are already available online in video. More talks are scheduled tomorrow and next week. Feral Technologies: An ethnographic account of the future [ video | alternate link ] […]

2 July 2010
Intel launches new interaction and experience research division

At the Intel Labs’ annual Research at Intel media event, Intel Corporation Chief Technology Officer Justin Rattner announced (video) a new research division, called Interaction and Experience Research (IXR), that is focused on defining new user experiences and new computing platforms. The innovations coming out of the labs are expected to help re-imagine how we […]

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