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Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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"donald norman"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

16 September 2005
Donald Norman on Google’s so-called “simplicity”

Is Google simple? No. Google is deceptive. It hides all the complexity by simply showing one search box on the main page. The main difference, is that if you want to do anything else, the other search engines let you do it from the home page, whereas Google makes you search through other, much more […]

17 January 2013
World’s “tech elite” named to interaction design board

From the press release: Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Donald Norman; Bill Buxton, Principal Researcher at Microsoft Research; Ken Friedman, professor and formerly dean of the Faculty of Design at Swinburne University, Australia; Michael Arent, vice president of user experience at SAP Business […]

2 June 2012
Interactions Magazine is (nearly) fully online, archives included

Somehow I hadn’t noticed but Interactions Magazine is now (nearly) fully online. As far as I could discover (nothing is explained, sic), only some of the current year’s articles are fully available. Yet all the previous issues (up to 15 years ago) are fully available. The only way to find out what is fully available […]

2 July 2011
The Encyclopedia of Human Computer Interaction (HCI)

Donald Norman alerts us – with strong recommendation – to check out the Encyclopedia of Human-Computer Interaction now being assembled by Mads Soegaard and the team at A Seven chapters – Action Research, Bifocal Display, Data Visualization for Human Perception, Human Computer Interaction (HCI), Interaction Design, User Experience and Experience Design, and Visual Representation […]

1 June 2011
Designing Pleasurable Products and Interfaces conference

DPPI 11, the 5th conference on Designing Pleasurable Products and Interfaces, will take place in Milan at the end of this month, with leading roles for two Experientia partners: Mark Vanderbeeken will act as co-chair of the user-centred design track while Jan-Christoph Zoels will be part of a roundtable discussion. The conference will take place […]

6 April 2011
The problem with design education

University industrial design programs are usually cloistered in schools of art or architecture, and students in such programs are rarely required to study science or technology. That bothers Don Norman, former head of research at Apple and an advocate of user-friendly design. Having traditional design skills—in traditional artistic pursuits like drawing and modeling—isn’t enough, he […]

10 March 2011
Designing Pleasurable Products and Interfaces – conference in Milan

DPPI 11, the 5th conference on Designing Pleasurable Products and Interfaces, will take place in Milan, Italy this year and Experientia partner Mark Vanderbeeken is part of the scientific committee. The DPPI conference originally began through the desire to move away from talking purely about usability, and look at the role of experience in human-product […]

11 January 2011
Design research and innovation: an interview with Don Norman

Jeroen Van Geel of Johnny Holland interviewed Donald Norman about innovation, design research, and emotional design. Earlier this year you wrote that design research doesn’t innovate, technology does. This caused quite a discussion. What were the main counterexamples you got back? No, that’s not what I said. And indeed, that is the main problem with […]

26 October 2010
Seeing the world from the East

Last week I was in Seoul, South Korea. My third visit. And it struck me again how fast Asia, and South Korea in particular, is moving economically, and hence also in the design field. Being in Seoul, you don’t notice any crisis. Construction is everywhere. Growth is tangible. And change is fast. While last year, […]

9 September 2010
Don Norman: Living with Complexity (book)

Living with Complexity Norman, Donald A MIT Press, October 2010 280 pages Amazon If only today’s technology were simpler! It’s the universal lament, but it’s wrong. We don’t want simplicity. Simple tools are not up to the task. The world is complex; our tools need to match that complexity. Simplicity turns out to be more […]

2 September 2010
To win over users, gadgets have to be touchable

Researchers say that touch screens are the start of a trend to make computers more open to human gestures, argues the New York Times. “Device makers in a post-iPhone world are focused on fingertips, with touch at the core of the newest wave of computer design, known as natural user interface. Unlike past interfaces centered […]

2 September 2010
Interactions magazine on human nuances

The current issue of Interactions Magazine is generally on the nuances of what makes us human, writes co-editor-in-chief Jon Kolko, and more in particular “about authenticity, complexity, and design-and the political, social, and human qualities of our work”. Here are the articles that are currently available for free: interactions: authenticity, complexity, and design by Jon […]

21 August 2010
The dirtiest word in UX: complexity

In an article for UX Mag designer Francisco Inchauste examines some of the many faces of complexity and explores the balance we need to find for successful solutions. Simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on […]

28 May 2010
Moving past user needs

Tara Mullaney (and not Allan Chochinov as erroneously reported earlier) has published her reflections on IIT’s 2010 Design Research conference on Core77. Although there were about 30 speakers, Mullaney focuses on the contributions by Donald Norman, Rick Robinson (Elab), Doug Look (AutoDesk), Tim Brown (IDEO), Martha Cotton (gravitytank), Heather Fraser (Rotman DesignWorks), Eric Wilmot (Wolff […]

6 April 2010
Natural user interfaces are not natural

In his bimonthly column in the ACM CHI magazine, Interactions, Donald Norman argues that most gestures are neither natural nor easy to learn or remember. “Gestures lack critical clues deemed essential for successful human-computer interaction. Because gestures are ephemeral, they do not leave behind any record of their path, which means that if one makes […]

30 July 2009
Designing waits that work

The MIT Sloan Management Review has published Donald Norman’s paper ‘Designing Waits That Work‘ (available for $6.50). It is based on a 2008 paper by Norman, entitled ‘The Psychology of Waiting Lines‘ (which is freely available), but sections have been added on “Variations of basic waiting lines” (including triage, categorization of needs, and self-selection of […]

19 March 2009
Good design at Metropolis

The March issue of Metropolis is focused on products with the theme of Good Design. Several articles are fitting quite well with the topic of this blog: What is good design? By Peter Hall The 20th-century definition of “good design” was driven primarily by form. Today the stakes are too high, and the world too […]

3 March 2009
March-April issue of Interactions Magazine devoted to trust

More and more content of Interactions Magazine is becoming available online. The latest March-April issue is devoted to trust and “explores the idea of assurance and the feelings of ease or unease related to relationships of confidence or skepticism”. Here are some of the treasures: The Counterfeit You Hunter Whitney If safeguarding our strings of […]

11 February 2009
Book: The Language of Things

The Language of Things: Understanding the World of Desirable Objects by Deyan Sudjic Publisher: W.W. Norton & Co. (June 1, 2009) Hardcover: 224 pages Description What is it that persuades us to camp outside Apple stores to be the first to buy an iPhone? Why is it that a generation ago a typewriter might have […]

7 February 2009
UX Week 2008 videos

Over the last months, Adaptive Path has been uploading videos of their latest UX Week that took place in August 2008. Donald Norman conversing with Adaptive Path president and founder Peter Merholz Author and co-founder of the Nielsen Norman Group Scott Griffith about the car sharing experience at Zipcar (synopsis) Chairman and CEO of Zipcar […]

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