putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
19 November 2014
Why wearables should be free

Companies shouldn’t just give out wearables for free; they should pay users for data, argues Hans Neubert, frog’s chief creative officer. “Owners of wearable technology, like the upcoming Apple Watch or Microsoft Band, are the most vital part of the product ecosystem because they generate valuable information each time they wear their devices. Yet they […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

19 November 2014
Why wearables should be free

Companies shouldn’t just give out wearables for free; they should pay users for data, argues Hans Neubert, frog’s chief creative officer. “Owners of wearable technology, like the upcoming Apple Watch or Microsoft Band, are the most vital part of the product ecosystem because they generate valuable information each time they wear their devices. Yet they […]

8 November 2014
Society’s sandbox

Steve Daniels, director at Makeshift magazine, explains why informal economies are the world’s biggest — and most overlooked — design research opportunity. “Informal economies are society’s sandbox, where early experimentation can take place freely. In the same way that thoughtless acts inspire us to rethink products and services, the way people conduct everyday business outside traditional legal frameworks forces […]

7 November 2014
Technology-enabled navigation and mobility for people with sight loss

Getting around cities is a nerve-wracking experience for too many people, especially those living with sight loss. Too often it feels like public spaces and services – from parks to transport systems – are designed with insufficient consideration for the people they serve. Cities Unlocked was created to help fix this. Guide Dogs, a UK […]

6 November 2014
What do you learn when you observe 100 days of iPhone use?

Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented in September at the MobileHCI conference in Toronto, Canada. Internet connected mobile devices are an increasingly ubiquitous part of our everyday […]

6 November 2014
Rethinking segmentation for the new digital consumer

Apple’s launch this week of Apple Pay, its m-commerce product, could help finally move millions of mainstream consumers toward the promise of mobile payments, according to media reports. Given that Apple Pay will expose user preferences for payments and sharing data, this is a good time for companies to re-think how they segment their digital […]

6 November 2014
Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

5 November 2014
Creating government tech systems with excellent UX and ‘good enough’ security

Gov.uk, the website of the UK Government’s Digital Service that merges the websites of all UK Government Departments and many other agencies and public bodies, has posted a draft guidance document on risk management of cyber security in technology projects. Based on user interviews and over ninety user stories, they found it to be essential […]

2 November 2014
A constructionist approach to behaviour change and the Internet of Things

Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary from Bruce Sterling and John Thackara – to which he reacted – which no doubt will massively increase the readership […]

1 November 2014
Biennale Interieur investigates homemaking in the digital age

Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. “At this year’s Biennale Interieur in Kortrijk, Belgium, British architect Joseph Grima turned the opportunity to curate the show’s cultural program on its head, creating a kind of anti-program […]

1 November 2014
The challenge of connecting the unconnected

Every time we return to or sign up for an Internet service (e.g. Facebook, Google, Gmail, YouTube, etc.), writes Hassan Baig on TechCrunch, we rely on what UX experts call a “mental model” for navigating through the choices. “A mental model is essentially a person’s intuition of how something works based on past knowledge, similar […]

30 October 2014
Global Social Media Impact Study

The Global Social Media Impact Study based at the UCL Department of Anthropology (London, UK) is dedicated to understanding the implications of social networking sites for global humankind and society, and explaining their significance for the future of the social sciences. Nine simultaneous ethnographies take place in eight different countries around the world – Brazil, […]

30 October 2014
Graphic novel explains our role in the world of Big Data

Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s first graphic novella, Terms of Service: Understanding Our Role in the World of Big Data. The new comic novella, available […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

28 October 2014
The zombiefication of business travelers

Tim Askew, CEO of Corporate Rain International, explains how technology is increasingly isolating us from each other and stifling creativity and real experiences. “As a frequent business traveler, I have noticed an unhappy change of late: I’m meeting fewer people than I used to. And I don’t like it. […] I’m afraid technology is turning […]

27 October 2014
Five things marketers can learn from designers

Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? “In today’s business landscape, where customer experience is the primary source of competitive advantage, designers have much to offer organisations. Although […]

27 October 2014
Best practices for medical app development go beyond standard UX

Mobile healthcare app development poses a set of challenges very different from mainstream apps. Not only is security an area that requires a considerable attention, compliance with regulatory standards is also absolutely crucial. Mithun Sridharan lists nine things app developers should pay close attention to during the development process: 1. Focus 2. Understand the healthcare […]

26 October 2014
Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

25 October 2014
Should more banks acquire UX design firms?

Underscoring the importance of a great customer experience, Capital One has acquired the San Francisco-based design and user experience firm, Adaptive Path. Is this a testing of the waters by a historically innovative financial institution … or the beginning of an industry trend? Joel Oxman, VP Business Development of Extractable [a digital strategy and user-experience […]

25 October 2014
Report outlines future of UK social design research

Social Design Futures: HEI Research and the AHRC By Armstrong, Leah, Jocelyn Bailey, Guy Julier, Lucy Kimbell University of Brighton and Victoria and Albert Museum October 2014, 84 pages The UK’s Arts and Humanities Research Council (AHRC) has just published a report exploring social design research in the UK. The report scrutinises the future of […]

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