“To navigate the landscape of organizational culture interaction designers need a set of practical tools, language & knowledge drawn from the world of cultural anthropology.” That is the core of the argument of Sam Ladner on the Johnny Holland blog.
“Interaction designers are accustomed to discerning individual preferences, particularly for interactivity. But they may not be as well versed in understanding cultural preferences. Anthropology offers us a very clear framework for mapping cultures against key values.”