24 August 2009

Observations on poor people using mobile financial services

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putting people first
by experientia

CGAP brief
CGAP has published a brief entitled “Poor People Using Mobile Financial Services: Observations on Customer Usage and Impact from M-PESA”.

“Despite growing agreement on the potential of technology to expand access to finance, or branchless banking, there is surprisingly little data publicly available about low-income users. This Brief draws on some of the first ethnographic research on M-PESA, one of the earliest success stories in mobile phone-based delivery of financial services. The research offers insights into how poor people use M-PESA, its impact on their lives, and some unexpected consequences.

This Brief presents 10 observations on how poor people use M-PESA and how it has impacted their lives.”

Download brief

(See also this news story on The Guardian)

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